Lead Brand Strategist

1 week ago

bareilly, India beBeeBranding Full time

We're seeking an accomplished Brand Strategy ProfessionalA pivotal role awaits a seasoned professional with expertise in crafting and implementing brand strategies that capture the essence of cultural authenticity, modern design principles, and unified identity across digital and physical touchpoints.About the RoleThe successful candidate will guide our overall rebranding direction, aligning it with the vision of our US clients and tribal mission. This includes overseeing visual identity, advising on logo, color palette, typography, and design elements inspired by Cahuilla heritage, ensuring respectful representation and protection of tribal culture and intellectual property.Digital ExpertiseThis individual will provide input on website UX/UI, storytelling, and digital engagement strategy, ensuring seamless integration with our brand architecture development efforts. Responsibilities include organizing master brand and sub-brands for government, cultural, and economic services, as well as defining KPIs, assisting in measurement plans, and creating long-term brand governance tools.Requirements 6–8 years of experience in branding, marketing, or communications consulting Experience with tribal, public sector, or culturally sensitive projects Strong portfolio in rebranding, visual identity, and digital transformation Excellent communication and facilitation skills Familiarity with brand strategy tools, UX/UI, CRM, and SEO best practices

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