Senior Content Writer

5 days ago

tamil nadu, India Workafella Full time

Job Title: Senior Content Writer


About the Role

We are looking for an experienced and versatile Content Writer who can create engaging, impactful content across multiple platforms while strategically managing our brand’s digital presence. The ideal candidate is a strategic thinker, an exceptional storyteller, and someone who understands how to craft content that resonates with diverse audiences.


Key Responsibilities

Content Creation & Copywriting

  • Develop high-quality content for websites, blogs, video scripts, newsletters, and event posters.
  • Write clear, concise, and creative copy for marketing campaigns, social media posts, ads, and promotional material.
  • Craft SEO-friendly blog posts and web content that drive organic traffic.

Strategic & Creative Thinking

  • Collaborate with the marketing team to develop content strategies aligned with brand objectives.
  • Generate innovative campaign ideas to enhance brand engagement and conversions.
  • Analyze performance metrics and optimize content for better results.
  • Plan, manage, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Engage with followers, reply to comments and DMs, and build an active community.
  • Monitor social media trends and suggest creative campaign ideas.
  • Regularly update and optimize Google My Business (GMB) listings for better local visibility.
  • Ensure consistency in branding and communication across all digital channels.


Skills & Qualifications

  • 5–8 years of experience in content writing, copywriting, and social media management.
  • Excellent command of English language (both written and verbal).
  • Strong understanding of SEO principles, hashtags, and social media algorithms.
  • Familiarity with Google My Business, analytics tools, and social listening platforms.
  • Ability to think strategically and execute creatively.
  • Strong organizational and time-management skills.


Nice to Have

  • Experience in design tools like Canva or Photoshop for creating social media visuals.
  • Previous experience in event promotions or managing campaigns for offline events.


What We Offer

  • Opportunity to lead content strategy and make a real impact on brand growth.
  • Creative and collaborative work environment.

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