Senior Digital Media Analyst

6 days ago


bareilly, India beBeeData Full time

Job Title: Programmatic Data Analyst  This role is centered around overseeing the technical and operational performance of a programmatic stack. The successful candidate will be responsible for managing SSP/DSP connections, resolving issues, and optimizing delivery and revenue.  Main Responsibilities:Manage and optimize SSPs, DSP, OpenRTB, Prebid, and Server-to-Server integrations.Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.Detect and resolve Invalid Traffic (IVT) using HUMAN, Protected Media, Pixalate, IAS, and MOAT.Build dashboards in Looker, Data Studio, or Excel/Sheets to track eCPM, fill rate, and delivery trends.Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt, sellers.json, VAST/VMAP).Document technical setups and coordinate with Product, Sales, and Engineering.  Data Analysis Role:Build dashboards and automated reports in Looker, Data Studio, or Excel/Sheets.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Develop and present data-driven insights for improving yield, delivery, and eCPM performance.Provide insights into demand behavior, performance trends, and inventory value.Ensure data accuracy and support improvements to tracking and reporting.  Requirements:3+ years of experience in Ad Operations or Programmatic Tech Support.Expertise in SSP/DSP architecture, RTB, and bidstream analysis.Experience with IVT/fraud tools (HUMAN, Protected Media, Pixalate, IAS, MOAT).Strong analytical mindset; proficiency in Looker, Data Studio, Excel.Fluent English; detail-oriented and proactive in fast-paced environments.  Prioritized Skills:Strong analytical mindset and ability to work with large datasets.Knowledge of OpenRTB, Prebid.js, Prebid Server, or hybrid ad-tech architectures.Experience with CTV, In-App, Display, Video, and Native formats.Experience working directly with SSPs and DSPs for integration, troubleshooting, and optimization.Experience using IVT and ad fraud detection tools such as HUMAN, Protected Media, Pixalate, IAS, or MOAT.Familiarity with PMPs, Open Exchange, and yield optimization strategies.


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