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2 weeks ago

coimbatore, India beBeeGrowth Full time

Growth Marketing ManagerDrive scalable revenue from ideal customer accounts as a key member of our high-performance Account-Based Marketing (ABM) team.This role is responsible for architecting multi-touch campaigns, creating personalized content plays for tier 1 accounts, building repeatable campaign playbooks, and tracking account-level engagement metrics.Populate the Top of Funnel (ToFU) with Target Account List (TAL) leads using ABM 1:1, 1:few, and 1:many outbounds.Engage, warm, and nurture Middle of Funnel (MoFU) prospects using intent-relevant buyer journeys.Accelerate Bottom of Funnel (BoFU) prospects to the sales pipeline using conversion journeys and campaigns.Re-engage stalled opportunities marked as Nurture by sales teams.Expand into new divisions within existing customers.Lead a team of content writers and designers, manage and develop the team, and foster a culture of creativity, testing, learning, and continuous improvement.Required Skills and Qualifications:B2B demand generation and growth marketing experience with ABM context.Experience managing people and creative teams.4-6 years of industry expertise.

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