ACD Copy writer

2 days ago

bangalore, India Fincity Full time

ACD - Copy writer

Fincity Bengaluru, Karnataka, India (On-site)


Rouzy Tribe (https://www.rouzytribe.com) is the Creative & Digital Marketing Agency of Fincity, serving clients in the real estate industry. We specialize in crafting innovative, impactful campaigns for brands and believe in the power of storytelling to deliver superlative results


About the role

We’re always looking for passionate individuals to join us on this exciting journey. At Fincity, our creative team is committed to building brands that are honest, straightforward, and trustworthy. We are scouting for smart, exceptionally talented, and self-driven professionals who are excited to be part of one of India’s fastest-growing startups.

As an ACD Copywriter, you will be responsible for creating compelling and innovative narratives and campaign messaging across digital, video, mobile, and audio platforms, connecting brands with our target audience in close collaboration with the creative team.

What We’re Looking for:

10 + years of experience, with an award-winning portfolio.

Responsibilities:

Creative Leadership & Vision:

• Collaborate with the Creative Director to define and articulate the overall creative vision and strategy for assigned brands and projects.

• Provide strong creative thought direction through brainstorming and ensure consistency across all touchpoints.

• Champion bold, innovative, and effective creative solutions.

• Stay current with creative and copy trends, best practices, and emerging technologies.


Concept Development & Execution:

• Lead and participate in brainstorming sessions to generate creative concepts for static ads/ video ads.

• Develop and present compelling visual concepts and mock-ups to internal teams and clients.

• Oversee the execution of design projects, ensuring they meet strategic objectives, brand guidelines, and quality standards.

• Lead and participate in brainstorming sessions to generate creative concepts for video and static ads, while working closely with editors and the creative team.


Team Management & Mentorship:

• Lead, inspire, and mentor a team, in collaboration with the Creative Director and designers, while fostering their professional growth.

• Assign tasks, set clear expectations, and manage workloads to ensure timely, on-budget project delivery.

• Provide constructive feedback and guidance to improve the team's creative output.

• Foster a collaborative and inclusive work environment that encourages creative thinking and innovation.


Client Collaboration & Presentation:

• Build and maintain strong relationships with clients, understanding their business goals and marketing challenges.

• Present creative concepts and design solutions to clients with clarity and confidence, effectively articulating the strategic rationale.


Cross-functional Collaboration:

• Work closely with the creative director, art directors, strategists, account managers, and production teams to ensure seamless integration of creative concepts.

• Contribute to the development of creative briefs by providing valuable input from an art direction perspective.

• Ensure effective communication and collaboration throughout the project lifecycle.


• Project Management:

• Oversee multiple creative projects simultaneously, managing timelines, resources, and budgets effectively.

• Review and approve design work at various stages to ensure quality and adherence to project requirements.

• Identify and address potential challenges proactively.

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