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Content Specialist – B2B Semiconductor

2 months ago

india Partstack Full time

We are seeking a creative and detail-oriented Content Specialist with 5+ years of experience in the B2B semiconductor or electronics industry to join our dynamic team. In this role, you will be responsible for reviewing, planning, and optimizing content for various marketing channels. You’ll transform complex technical topics into engaging content that resonates with our audience. This includes working with freelancers and AI-generated content to ensure high standards, while also planning digital PR campaigns, video content, and ad copywriting.


Key Responsibilities:


  • Plan, review, and manage content strategies across multiple channels, including blogs, social media, email campaigns, digital PR, LinkedIn, video content, and ad copywriting.
  • Proofread, edit, and optimize content generated by AI tools and freelancers to ensure accuracy, clarity, and credibility.
  • Craft creative ad copy for Google, LinkedIn, and other paid media campaigns to drive engagement and conversions.
  • Plan and oversee video content creation to deliver compelling visual storytelling that aligns with our product messaging and marketing goals.
  • Adapt technical B2B semiconductor/electronics content for different platforms, making it engaging and relevant to our audience.
  • Add a creative angle to industry-related topics to capture interest and increase engagement across channels.
  • Collaborate with cross-functional teams to align content with marketing goals and product messaging.
  • Plan and execute digital PR campaigns to build our brand presence, including writing press releases, guest articles, and managing media outreach.
  • Ensure SEO-friendly content creation, considering keywords, search intent, and the latest optimization techniques.
  • Analyze content performance metrics and adjust strategies based on data-driven insights.
  • Maintain and manage a content calendar, ensuring consistent and timely delivery of content across platforms.


Qualifications:

  • 5+ years of experience as a Content Specialist, Content Manager, or similar role in the B2B technology, electronics, or semiconductor industry.
  • Experience with digital PR, including press release writing, guest posts, and media outreach.
  • Creative approach to turning complex, technical topics into engaging and relatable content.
  • Strong experience in video content planning and understanding best practices for video marketing.
  • Expertise in crafting compelling ad copies for paid media channels such as Google Ads, LinkedIn, and display networks.
  • Excellent proofreading, editing, and writing skills.
  • Familiarity with SEO, content optimization, and best practices for various digital platforms.
  • Experience working with AI-generated content, enhancing quality, and ensuring credibility.
  • Strong organizational skills and ability to manage multiple content streams.
  • Excellent collaboration skills to work with cross-functional teams and stakeholders.
  • Experience using analytics tools to track performance and optimize content strategies.


Why Join Us?


  • Be part of an innovative team in the semiconductor and electronics space, where you can turn technical topics into compelling stories.
  • Opportunity to work on diverse content projects, including blogs, video content, digital PR, and ad copywriting.
  • Collaborate with a growing business that leverages cutting-edge technologies, including AI, to push content marketing forward.