ZET | Content Writer

3 weeks ago

bangalore, India ZET Full time

About ZET:


At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once out of reach. Empowered by technology and trust, we are making financial services more affordable and within reach for the next billion Indians.

Through our ZET platform (B2C), we focus on empowering individuals, especially those new to credit (NTC) or with low credit scores, to build and improve their CIBIL scores. One of our key offerings is the Magnet FD Credit Card, co-branded with SBM. The Magnet card plays a pivotal role in helping users from Tier 2, 3, and 4 cities boost their credit scores. By providing insights & solutions into their creditworthiness, consumers are empowered to make informed financial decisions, unlocking opportunities for loans, mortgages and greater financial stability.

On our ZET Partner (B2B) platform, we connect communities in Tier 3 and 4 cities to a wide network of financial brands and credit products. By leveraging a trusted network of agents, we bridge the gap between consumers and top banks, making financial services more accessible and tailored to the specific needs of these underserved markets.

In March 2022, we proudly raised $13M in our Series A funding, bringing our total funding to $18M. We’re fortunate to be backed by renowned investors like General Catalyst, Nexus, Sequoia Surge, Waterbridge, and other leading angel investors. What began in 2019 with just two people has now grown into a spirited team, united by a common mission to drive fintech innovation for Bharat.


Problems we are solving


● Lack of awareness - Consumers are unaware of the best financial solutions in the market.

● No proper medium - Fintech brands find it difficult to reach out to the right consumers

in tier 2,3 & and 4 cities.

● Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products


The rise of ZET


● April 2019, Founded by Manish Shara & Yash Desai

● August, 2020, Raised Seed Funding led by Waterbridge Ventures

● July 2021, Raised $5 M led by Sequoia’s Surge, Nexus Venture Partners & renowned Angel investors.

● March 2022, Raised $13M in Series A round led by General Catalyst & renownedAngel investors.

● July 2022, Onboarded Lokesh Agarwal (Ex.Facebook,Amazon) as CTO


Angel Investors who trust our mission


● Kunal Shah - Co Founder, CRED

● Kalyan Krishnamurthy- CEO Flipkart

● Harshil Mathur - Co Founder, Razorpay

● Vidit Aatrey - Founder & CEO, Meesho

● Sujeet Kumar - Co Founder, Udaan

● Lalit Keshre - CEO, GROWW

● Gaurav Munjal - Co-founder & CEO, Unacademy

● Aakrit Vaish - Co-founder & CEO, Haptik

● Jitendra Gupta - Founder, Jupiter

● Amrish Rau - CEO PineLabs

● Gokul Rajaram - Product & Business, Doordash


Why ZET


● High-end Technology

● Make in India

● Accelerated Growth

● Build for next Billion users

● Fast pace & Innovation

● Opportunity to Thrive


Role & Responsibilities:


● Collaborate with the marketing team to develop high-quality content that aligns with our brand voice and values

● Create engaging and relevant content for various platforms, including social media, blog posts, emails, and other marketing materials

● Conduct research on industry trends and competitor activity to inform content creation

● Brainstorm ideas for new content and help develop content calendars

● Edit and proofread content to ensure accuracy and quality

● Assist with other marketing initiatives as needed


Desired Skills & Expertise:


● Ability to work in a fast-paced environment and juggle content between multiple products, stakeholders, and channels

● Excellent communication and grammatical skills

● Strong understanding of digital and social platforms, as well as their use in marketing

● Understanding and executing the brief from various stakeholders

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