Senior Product Manager

Location: Bangalore (On-site)About KapivaKapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.Role BriefWith a strong online presence, we’re scaling the digital commerce engine that powers Kapiva’s growth. We’re looking for a Senior / Principal Product Manager to drive end-to-end experiences across Kapiva’s website, app, and omnichannel touchpoints. You’ll be responsible for building a seamless, high-converting, and retention-driven commerce ecosystem that powers revenue growth and elevates the consumer experience.You’ll work closely with growth, marketing, design, engineering, and analytics to create a commerce experience that balances business outcomes with customer delight — from discovery to repeat purchase.Key Responsibilities1. Product Strategy & RoadmapDefine and execute the product vision for the commerce stack — website, app.Translate business goals (AOV, conversion rate, retention, LTV) into actionable product roadmaps.Drive prioritization using data, experimentation, and qualitative insights.2. Funnel Optimization & GrowthOwn the end-to-end purchase funnel, identifying opportunities to improve conversion at each stage.Partner with marketing and growth to design data-backed experiments, landing page tests, and checkout flows that drive measurable uplifts.Build systems that improve cross-sell, and repeat purchase behaviors.3. Experience & RetentionCraft a frictionless commerce experience — fast, intuitive, and personalized.Integrate CRM, analytics, and recommendation engines to deliver smarter user journeys.Work on retention initiatives like loyalty programs, personalized nudges, etc.4. Platform & InfrastructureCollaborate with engineering and design to enhance performance, scalability, and reliability across the e-commerce platform.Evaluate new tools, integrations, and partnersEvaluate build vs buy decisionsEnsure platform stability and high uptime during campaigns and product launches.5. Stakeholder ManagementCollaborate cross-functionally with D2C, Marketing, CX, Tech, and Ops to align on business priorities.Present product plans, metrics, and leadership insights regularly.RequirementsMust-Haves5–8 years of total experience, with 4+ years in product management, ideally in D2C commerce, marketplace, or consumer-tech environments.Proven success driving revenue growth and funnel metrics (CVR, AOV, Retention).Deep understanding of e-commerce UX, checkout flows, and growth experimentation frameworks.Hands-on with data tools (GA4, Mixpanel, Amplitude, etc.) and CRO tools (VWO, Optimizely, etc.).Strong project management, analytical, and leadership skills — ability to operate autonomously.Good-to-HavesExperience working with Shopify Plus, CRM platforms (WebEngage, CleverTap), or headless commerce setups.Familiarity with health, wellness, or nutrition categories.Strong bias for action and comfort working in ambiguous, high-growth environments.What Success Looks LikeImproved conversion and retention metrics across commerce platforms.Seamless omnichannel customer experience (app ↔ web ↔ CRM).Scalable commerce systems that can support 10x growth in users and SKUs.Business and customer teams consistently citing your product work as a key growth driver.Why KapivaWork at the intersection of health, technology, and consumer behavior.Build products that truly impact people’s health journeys.Work closely with co-founders, product heads, and top-tier talentCompetitive salary and benefits packageA dynamic in-office culture in Bangalore with a team that moves fast and thinks big