Senior Finance Content Specialist

1 week ago

shimoga, India beBeecontent Full time

About the RoleWe are seeking a highly skilled Content Specialist to join our team. The ideal candidate will have expertise in financial and insurance concepts, as well as exceptional writing, editing, and structuring skills.This is a key role that requires close collaboration with product, marketing, and research teams to produce high-quality content. The specialist must be able to simplify complex jargon, understand consumer psychology, and create engaging stories that resonate with our audience.Financial & Insurance Content Creation:Create compelling content for insurance products, including long-form and short-form articles, research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content.Data Interpretation & Insight Writing:Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility.AI-Assisted Writing + Humanisation:Use AI tools to generate structured drafts, outlines, or research summaries.Learn and follow the organisation's internal AI-writing workflow.Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice.Content Strategy & Structuring:Create SEO-optimised content structures for insurance keywords.Build content templates, guidelines, and predictable narrative flows.Ensure clarity hierarchy: hook → insight → explanation → data → CTA.Compliance & Accuracy:Align all content with IRDAI guidelines, internal compliance checks, and legal requirements.Ensure every claim, benefit, and feature is factually validated.Cross-Functional Collaboration:Coordinate with insurance product teams, underwriting, claims, marketing, and analytics.Understand product briefs deeply before writing.Assist in scriptwriting for videos, brochures, emailers, and sales collateral.RequirementsCore Expertise:Strong command over financial and insurance concepts.Exceptional writing, editing, and structuring skills.Ability to simplify complex jargon.Strong grasp of consumer psychology and readability.Technical & Analytical Skills:Proficiency in insurance research, market benchmarking, and data interpretation.Ability to convert data into comparative tables, matrices, and figures.Understanding of SEO for financial content.Ability to break down regulatory updates clearly.Ai + Content Operations:Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.).Ability to refine and humanise AI-generated drafts.Fast learner of internal content workflows and writing SOPs.Soft Skills:Detail-oriented.Deadline-driven.Strong communication and briefing skills.Ability to manage multiple content streams.Structured thinking and problem-solving approach.Preferred Experience3–5+ years in insurance, fintech, BFSI, wealth management, or related industries.Experience creating data-backed financial explainers.Familiarity with IRDAI guidelines and insurance documentation.Experience with content for web, social, performance marketing, and sales enablement.

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