Admission Counselor

Skill Sets Required○      Strong interpersonal and communication skills in English and local language.○      Familiar with planning and execution of marketing activities (ATL, BTL & Digital).○      Ability to work effectively with students, parents, and school staff.○      Problem-solving skills and attention to detail.○      Time-management skills.○      Proficiency in using CRM software.○      Proficiency in using MicrosoftOffice software.○      Understanding of using Social Media platforms○      Experience in event planning and coordination.Job Profile1.   Assisting parents through the admission process○      Respond promptly to initial inquiries from parents, providing information about the school,admission requirements, application details, school fees.○      Providing information on transport routes available.○      Provide parents with the necessary admission materials, including application forms, brochures, and any other relevant documents.○      Schedule meetings for parents and their children to visit the school and meet with the principal○      Offer guidance on filling out application forms, ensuring all required information is provided and submitted correctly.○      Review submitted applications for completeness and follow up with parents if additional information or documentation is needed.○      Conduct campus tours○      Be available to answer any questions or concerns parents might have throughout the process.2. Updating student details in Lead square software○      Document all interactions and updates in the lead square sofware, including responses and change the status of lead based on the outcomes of follow-up efforts (e.g., interested, not interested, needs further follow-up).○      Regularly update the respective team leader at HO on the status of follow-ups done on enquiries generated.○      Make follow-up calls to engage directly with prospective parents through the Lead square software and answer any questions they may have.3. Timely follow-up on existing database○      To ensure timely follow-up on an existing database of prospective parents and updating the same in Leadsquare.○      Identify high-priority contacts based on their level of engagement or time since last contact.○      Develop a timeline/task for follow-up on lead timely based on each prospect's status.○      Customize communication based on the prospect's previous interactions and needs.4. Updating School's Social Media page○      Post school events regularly on the school social media pages to keep the page active and relevant. Plan a content calendar to manage posting frequency and variety.○      Regularly check for and respond to comments, messages, and reviews to foster engagement and address inquiries.○      Use high-quality images, videos, and graphics to make posts visually appealing and engaging.○      Respond promptly and professionally to any concerns or negative feedback from the community.○      Highlight positive news, achievements, and community stories to build a positive image of the school.5.   Plan and Execute Marketing Activities including ATL and BTL within the allocated marketing budget○      Based on the total marketing budget available, coordinate with Principal and allocate funds and share a marketing plan to HO with combination of different ATL & BTL activities.○      Identify and understand the demographics and interests of prospective parents.○      Develop marketing strategy based on cost-effective channels (e.g., hoarding, print ads, leaflet distribution, online campaignetc.) and consider a mix of digital and traditional methods of marketing.○      Visit and seek permission from societies to conduct BTL activities in their premises.○      Establish a schedule for each marketing activity.○      Monitor and analyze the effectiveness of marketing strategies and suggest improvements.6. Checking school's website○      Regularly review existing content for accuracy and relevance.○      Ensure all links, forms, and interactive elements work correctly.○      Test the website on different devices and browsers to ensure compatibility.○      Work with school departments, staff, and students to gather content and ensure updates are accurate and relevant.○      Review and update photos and videos to ensure they accurately represent the school and are of high quality.○      Perform periodic check of the school website and identify areas for improvement and share the same with HO7. Checking school listings on Google○      Check that the school's name, address, phone number, and website link are correct and up to date.○      Verify that the school's description is current and reflects the latest information about its programs, achievements, and values.○      Regularly check reviews from parents, students, and community members and highlight if any negative review to HO digital team.○      Ensure the school's location is correctly marked on the map and there are no discrepancies.○      Set regular intervals (e.g., monthly) to review and update the Google listing.○      Regularly update the images of the activities held at school on Google8. Corporate Tie-ups○      Visit and schedule appointments with corporates for tie-ups with Podar International School.○      Once the appointment is fixed, give a detailed presentation about the group to the corporates.9. Maintaining records and preparing reports○      Look for trends and patterns in the data that indicate successful strategies or areas needing improvement.○      Prepare detailed reports that summarize key findings and insights from the data analysis.○      Maintaining records of activities done on parent engagement activities, admissions metrics, and feedback given by parents.○      Maintaining and updating the vacancy chart for the school10. Retention of existing students○      Develop and implement strategies to engage and retain current students who have applied for leaving certificate.○      Address and resolve any issues or concerns raised by parents to ensure a positive school experience.Screening Questions