Program Manager
1 day ago
Role OverviewAs Program Manager – Visual Merchandising at Apnamart, you will be responsible for defining, implementing and managing the visual presentation strategy across all store formats. Your work will ensure product displays, in-store signage, category resets, new store launches and ongoing store refreshes reinforce the brand’s value proposition, enhance shopper experience and drive sales. You will coordinate cross-functionally with store operations, marketing, category & procurement teams and external vendors to deliver consistent, compelling in-store presentation across our hyperlocal stores.Key ResponsibilitiesDevelop the visual merchandising program: layouts, display standards, planograms, signage guidelines for all store formats and categories.Partner with store operations and category teams to ensure merchandise-placement logic aligns with business goals (footfall, conversion, average basket size).Lead VM activities for new store openings (NSO) and existing store refreshes: from concept to execution, coordinating timelines, materials, vendor installation and quality checks.Manage the rollout of promotional displays, seasonal campaigns, thematic signage and store-front visuals to enhance visibility and shopper engagement.Monitor store compliance: conduct regular store audits of visual standards, displays, signage, shelf presentation, lighting, category adjacencies; report gaps and ensure corrective action.Work with vendors to source VM materials (fixtures, props, banners, signage), negotiate with vendors, and track costs and qualityMaintain dashboard / MIS of VM program performance: display execution compliance, cost vs plan, store-by-store visual score, impact on sales or category performance.Train and guide store / operations staff on VM standards, best practices, and visual presentation guidelines to ensure consistency across locations.Stay updated on retail visual trends, competitor store-looks, shopper behaviour, and bring fresh ideas for store presentation improvement.Drive continuous improvement: refine VM processes, standard operating procedures, vendor workflows and ensure scalability across store network.Key Metrics / KPIs% of stores compliant with VM standards in scheduled audit cycleTime-to-launch for new store visuals (from store ready to complete VM installation)Cost per store for VM rollout vs budgetUplift in sales / category conversion post-display refresh or promotional display (where trackable)Vendor turnaround time (materials ordered → installed)Store staff training completion % for VM guidelinesQualifications & SkillsBachelors/Master’s degree in Marketing, Retail Management, Visual Merchandising, Design or a related disciplineAt least 1-2 years’ experience in retail merchandising, visual presentation, store operations environment (Retail experience preferred)Strong aesthetic sensibility combined with commercial mindset (understanding how visual cues drive shopper behaviour)Hands-on project management skills: timelines, vendor coordination, rollout tracking.Basic competence with data/analytics: tracking compliance, dashboards, interpretation of store performance.Excellent communication and cross-functional coordination skills; ability to work with operations, store teams, marketing & vendors.Willingness to travel to stores, new launches and conduct on-ground audits.Proficient in MS Office (Excel, PowerPoint); familiarity with visual tools (e.g., simple design tools, layout sketching) is a plus.Open to travel across locations
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Program Manager
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