Content Strategist

2 weeks ago


shimoga, India beBeecopywriter Full time

About UsWe're reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. This allows us to make international degrees more accessible and relevant for Indian students.Job OverviewThis is a creative role where you'll work closely with our teams to craft compelling copy that informs, excites, and drives action across various marketing formats.You will write copy for Google search and display ads, Meta and other social media ad captions, brochures, flyers, and student handbooks, website and landing page content, email marketing, video scripts, and adapt tone and messaging to fit each university brand and campaign objective.Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs.Participate in brainstorming sessions and creative reviews, optimize existing copy for clarity, engagement, and conversions, and maintain consistency across all touchpoints while staying responsive to data and feedback.Your Skills and Qualifications6-8 years of experience writing marketing copy preferably in edtech, higher education, or a consumer-facing brand.A strong portfolio showcasing digital ads, social content, and multi-format campaigns.Ability to understand diverse audiences from high schoolers to working professionals and craft copy that resonates.Sharp attention to detail, grammar, and storytelling.Comfort working in a fast-paced, iterative environment.Bonus: Experience with performance marketing or knowledge of student acquisition journeys.Why Work With UsBe part of a mission-driven company making global education more accessible.Work with cross-functional creative teams.Grow in a dynamic, startup-like environment where ideas and ownership matter.



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