Digital Marketing Specialist

2 weeks ago

mount, India beBeeManager Full time

Are you a highly skilled marketing expert looking for a challenging role?We are seeking a talented Performance Manager to join our team.This is an exciting opportunity to work with a rapidly growing company, driving growth across all digital channels and ensuring our brand reaches the right audience at the right time with the right message.Key ResponsibilitiesPaid Performance & Digital AdvertisingPlan, execute, and optimize paid ad campaigns across Meta, Google, TikTok, YouTube, and Pinterest.Build high-converting campaigns for product launches, seasonal promotions, festive gifting, and trending collections.Manage ROAS, CPC, CPM, CTR, and CAC to maximize efficiency and profitability.Data, Analytics & ReportingTrack daily performance metrics and identify actionable insights for scaling or optimizing campaigns.Build dashboards to monitor sales funnels, customer journeys, and micro-conversions.Conduct A/B testing for creatives, targeting, landing pages, offers, and funnel stages.Funnel OptimizationMap, design, and optimize the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy.Improve website conversion rate, cart recovery, and overall paid campaign performance.Collaborate with the Shopify team to suggest improvements for speed, UX, and product-page conversions.Creative & Content CoordinationBrief the content/creative team on trends, messaging, hooks, and ad angles that work.Assist in developing SEO-friendly product descriptions, reels, UGC concepts, and high-impact creatives.Brand & Growth StrategyIdentify growth opportunities across gifting seasons, festivals, influencer collaborations, and new product categories.Conduct competitive analysis and stay updated on retail, jewelry, and eCommerce trends.Support launch planning for collections, bundles, holiday campaigns, and seasonal drops.RequirementsProven experience in performance marketing or growth roles (D2C, eCommerce, fashion, jewelry, or lifestyle preferred).Strong understanding of Meta Ads Manager, Google Ads, Analytics, Shopify data, and marketing attribution models.Analytical mindset with excellent problem-solving skills.Ability to work in a fast-growing startup environment with agility and creativity.Strong communication skills and trend awareness.Why Join Us?Be part of a rapidly growing luxury brand redefining trends in jewelry.Creative freedom to test, innovate, and drive impact.Flexible work culture with high autonomy and learning opportunities.Opportunity to see your ideas directly translate into real-time sales and brand growth.Work closely with the core team building the future of luxury fashion.

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    mount, India beBeeMarketing Full time

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