Group Head

Performance Marketing: Associate Group Head/Group HeadJob descriptionPosition SummaryWe are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Group Head. This role is responsible for leading performance marketing operations and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. Performance marketing operations lead who is comfortable under pressure and thrives in an environment where performance is paramount. The ideal Performance Marketing Operations Group Head candidate will be comfortable playing a hybrid role within the search team. A portion of his/her time will be spent on campaign creation and management, and the remainder will be spent helping to manage and professionally develop search team members. This opportunity will provide a platform to partner with the world’s leading consumer brands. Key Responsibility Area Building & Developing Search Engine Marketing (SEM) campaigns across a wide-range of search engines (including Google, Bing, Yahoo)Mentoring new team mates on-boarding with our PPC operations teamAnalysing and optimise campaigns towards client goalsDelegate and manage campaign management tasks to our in-house SEM teamCollaborating across departments and offices to share insights, strategy and processesDelegating and organising priorities based on account focusUp to speed with tracking systems (Strong DoubleClick Search experience is a bonus)Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clientsTeam Leadership & DevelopmentEmbraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correctionSkillsStrong working knowledge of web analytics dashboards, reports and key reporting toolsStrong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlinesStrong working knowledge of at least one bidding platform such as Marin, Kenshoo or DoubleclickExcellent writing, math, multi-tasking, organization, and communication skillsSocial media (Facebook) paid media managementDesire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tacticsPrevious agency experience strongly preferredExpertise with Microsoft Excel, Word, and PowerPoint is requiredExpertise on Google Scripts, Data Studio and other data visualisation productsQualificationsEducation:Graduate/Post Graduate Degree or related work experienceConcentration in Marketing, Finance, Digital Media, Accounting, or related field preferredGoogle and Facebook Blueprint Certified Professional Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment