Pardot Consultant

4 weeks ago

bangalore, India Finding Candidates Full time
We are hiring for our client Vlaunchu.
Job Title: Pardot ConsultantExperience Required: 48 YearsLocation: RemoteCTC : 22LPAJob Description:We are looking for a skilled Pardot Consultant with 48 years of experience to join our team. The ideal candidate will have a deep understanding of Pardot and Salesforce with proven experience in implementing and configuring Pardot solutions as well as working with the Salesforce Connector.Key Responsibilities:
  • Pardot Implementation & Configuration: Lead the implementation and configuration of Pardot ensuring seamless integration with Salesforce using the Salesforce Connector.
  • Automated Campaigns: Design implement and monitor automated campaigns across email and web channels to drive engagement and conversion.
  • Marketing KPIs: Analyze and report on marketing KPIs focusing on email marketing performance and conversion metrics.
  • Salesforce Features: Set up and manage Salesforce features such as Engagement History Campaign Influence B2B Marketing Analytics and the draganddrop email builder.
  • Lead Qualification: Manage the Pardot lead qualification process including grading and scoring to optimize lead nurturing and conversion.
  • Engagement Studio: Utilize Engagement Studio to set up and maintain effective lead nurturing programs.
  • Pardot Administration: Administer the Pardot ecosystem ensuring best practices are followed and new features are effectively utilized.
  • HTML/CSS: Use HTML and CSS to create and customize landing pages forms and email templates within Pardot.
  • Salesforce Marketing Cloud: A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus as well as experience with technology architecture and development.
Required Qualifications:
  • Pardot Expertise: At least 3 years of handson experience with Pardot including at least three successful Pardot implementations.
  • Salesforce Experience: At least 2 years of experience in delivering Salesforce marketing automation projects with experience using Sales Cloud APEX and Lightning Web Components (LWC).
  • Certifications: Certified Pardot Consultant (Pardot Specialist certification is a plus).
  • Pardot API: Experience using the Pardot API to integrate thirdparty systems.
  • Marketing Automation: Familiarity with other marketing automation platforms such as Salesforce Marketing Cloud is desirable.
  • Technical Skills: Basic understanding of LWC and REST APIs.
Good to Have Skills:
  • Salesforce Marketing Cloud (SFMC): Working knowledge of SFMC is an advantage.
  • Pardot Specialist Certification: Having this additional certification is beneficial.
  • HTML/CSS: Proficiency in these for creating customized content in Pardot.

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