Strategic Marketing Automation Expert

1 week ago

solapur, India beBeeMarketing Full time

About the RoleWe are seeking a skilled Marketing Automation Specialist to join our team. The ideal candidate will have experience in planning and executing multiple aspects of marketing automation campaigns for client's loyalty and CRM initiatives.The successful candidate will be responsible for supporting annual CRM & Loyalty calendar execution, ensuring timely campaign rollout as per regional marketing plans that drive customer engagement, retention, and program participation.Main Responsibilities:Coordinating across front-end and back-end systems and with all relevant vendors to ensure smooth and timely execution of promotions and loyalty updates across channels (App, Website, POS, and other touchpoints).Collaborating with marketing and creative teams to implement in-store and digital campaigns related to CRM and Loyalty initiatives.Partnering with CRM & Loyalty consultant to plan, execute, and monitor tactical campaigns.Ensuring timely rollout of customer communications (email, SMS, push notifications, or other channels) for loyalty campaigns and promotions.Liaising with internal stakeholders to ensure store teams are informed and aligned on ongoing loyalty offers, campaign details, and redemption mechanics.Understanding and leveraging system capabilities to support campaign logic, offer configurations, and customer journey workflows.Performing UAT (User Acceptance Testing) for campaigns and tactical promotions to ensure accuracy before launch.Required Skills and Qualifications:Engineering graduates only, preference given to graduates from IIT, NIT and similar top institutes.Willingness to work during US operational hours.2 to 4 years of relevant work experience in managing CRM campaigns for large B2C brands.Prior experience in handling CRM campaign activities for US clients is strongly preferred.Excellent communication and interpersonal skills, strong command of English (both spoken and written).Strong organizational and multi-tasking abilities, proactive and able to handle uncertainty with minimal guidance.Experience in handling multiple campaign and data tools and willingness to learn new tools quickly if required.Preference given to those who are currently residing in US or Canada.Proactive, willing to learn, and a strong team player.What We Offer:A competitive compensation package and opportunities for career growth and professional development.Contact Information:Please submit your resume and cover letter to apply for this exciting opportunity.

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