Social Media Manager

Role Description This is a full-time on-site role for a Social Media Manager located in our Delhi office. The Social Media Manager will be responsible for day-to-day tasks associated with social media marketing, communication, content strategy, social media optimization, and writing. Qualifications Social Media Marketing and Communication skills Content Strategy and Writing skills Social Media Optimization (SMO) skills Excellent written and verbal communication skills Should be a Canva PRO Ability to work collaboratively in a team Strong analytical and problem-solving skills Passion for storytelling and connecting with audiences. Ability to adapt strategies to changing platform algorithms and user behaviors. Analytical mindset to translate data into actionable insights. Responsibilities Strategy Development Develop and execute social media strategies aligned with overall business goals. Identify target audience preferences and trends to create a tailored content strategy. Set key performance indicators (KPIs) and metrics for measuring social media campaign success. Content Creation and Planning Plan and create content calendars for consistent posting across platforms. Collaborate with graphic designers and content writers to produce high-quality, engaging posts. Ensure that all content adheres to brand voice, tone, and guidelines. Campaign Management Launch and manage social media campaigns to promote products, services, or events. Optimize campaigns to drive engagement, reach, and conversions. Conduct A/B testing for ads and organic posts to improve performance. Community Engagement Monitor and respond to comments, messages, and mentions across all platforms. Foster a sense of community by engaging with followers and influencers. Manage online reputation by addressing negative feedback professionally. Analytics and Reporting Track and analyze performance metrics (e.g., reach, engagement, conversions). Prepare detailed reports with actionable insights for stakeholders. Use analytics tools (e.g., Hootsuite, Sprout Social, or native platform insights) to refine strategies. Platform Management Maintain up-to-date knowledge of platform-specific algorithms, trends, and features (e.g., Instagram Reels, TikTok trends, LinkedIn updates). Optimize profiles and pages for visibility and branding consistency. Ensure social media platforms are integrated with the broader digital marketing strategy. Collaboration Work closely with marketing, content, and design teams to ensure cohesive branding. Coordinate with paid media specialists for aligned organic and paid campaigns. Collaborate with customer support to address inquiries or issues via social channels. Trend Monitoring and Innovation Stay informed about industry trends, competitor strategies, and new tools. Experiment with emerging platforms or formats. Innovate ways to enhance audience interaction and engagement. Paid Social Media Management Create and manage paid ad campaigns across platforms like Facebook, Instagram, and LinkedIn. Monitor ad performance and budget utilization. Optimize targeting, bidding, and creative to maximize ROI. Crisis Management Act quickly and professionally to manage any social media crises. Escalate significant issues to leadership while maintaining transparency with followers. Compliance and Best Practices Ensure all content adheres to legal and ethical guidelines. Stay updated on platform-specific policies and privacy regulations (e.g., GDPR, FTC guidelines). Maintain proper usage of licensed content, hashtags, and copyright regulations. Growth Track: If you perform well, deliver campaigns independently, and reduce cost-per-lead month on month — we’ll back your growth with cash, upskilling, and cross-country exposure. If you want promotions without results, don't apply. About Epirco Group Epirco Group, a global consulting and digital execution company, operates offices in the New York, Tampa, Buenos Aires, Dubai, Moscow, Delhi, and Colombo. We empower organizations in sectors like real estate, finance, infrastructure, and health to scale using digital strategy, CRM automation, and performance-based marketing. With over 80 team members across 5 countries, our clients benefit from a unique combination of localized support and enterprise-grade systems. Why Join Us? We are a global leader in growth consulting, driving innovative and strategic solutions for businesses across industries. Our expertise spans digital transformation, operational efficiency, and creative innovation, making us a trusted partner for our clients. Epirco Group encompasses multiple specialized divisions. This diversity allows employees to work on a variety of projects, fostering professional growth and skill development. We embrace cutting-edge technologies and strategies to stay ahead of the curve. With offices in key locations worldwide, Epirco Group provides exposure to international projects and clients, enabling a broader professional experience. Our data-driven HR practices focus on productivity, efficiency, and employee well-being. We recognize and reward high performers while creating a supportive environment for career advancement. At Epirco, you’ll work on challenging, high-value projects that make a tangible difference for businesses. Our approach to client engagement ensures that every employee’s contributions are impactful and recognized. As a well-established organization, Epirco Group offers job security alongside opportunities for upward mobility within the company. Collaboration is at the heart of our operations, fostering strong teamwork across departments while encouraging innovation and independent thinking. Employee First Organization We take pride in offering a comprehensive set of benefits that prioritize the safety, well-being, and professional growth of our employees. Below are the benefits you will receive upon joining our team: Personal Accidental Death Cover Total Permanent Disability Cover Partial Permanent Disability Cover Air Accident Death Cover Golden Hour Cashless Treatment (After Accident Personal Accident Insurance & Permanent Total Disability Cover Clean Personal Loan Facility Annual Performance-Based Bonus Child’s Educational Assistance Life Insurance Cashless Medical Insurance Join Epirco Group to become part of a forward-thinking, dynamic organization where your skills and efforts are recognized, rewarded, and nurtured for long-term success. NOTE: Only candidates with prior experience in a Digital Agency, Creative Agency, or IT Company should apply. Job Types: Full-time, Permanent