Assistant Manager

3 months ago

hyderabad, India Indian School of Business Full time

Job Purpose -


The Assistant Manager – Marketing Communications, Digital Learning, will be a driving force behind ISB Online’s marketing efforts, with a focus on creating high-quality content assets and implementing the marcomm strategy.

The Assistant Manager will be responsible for the creation of content assets and promotional materials that not only capture attention but also elevate the programme’s appeal and engage prospects on a meaningful level. The ideal candidate will be responsible for creating, managing, and maintaining high-quality content and digital assets, while ensuring they are organized and accessible in our repositories and disseminated according to the workflows and processes in practice.


Job Outline -


Content Asset Creation – Brochures, Curriculum Guides, Landing Pages, Social Media posts and other collaterals as needed

  • Develop and write engaging and concise content for various online and offline platforms including programme brochures, website pages, social media posts (organic), paid ads, emailers, infographics, videos, etc.
  • Maintain organised content repositories, ensuring all materials are up-to-date, accurately labeled, and easily accessible to the team.
  • Collaborate with Sales, Marketing and Design teams and external vendors to produce content that aligns with brand guidelines and business objectives.
  • Co-ordinate the production and review of video content like programme promos, journeys, participant testimonials, faculty bytes
  • Ensure all content assets align with brand guidelines, resonate with target personas, and contribute to the strategic goal of building a strong and consistent brand presence, driving programme awareness and enrolment.
  • Ensure consistency in style, tone, and messaging across all content.
  • Monitor and update existing content to ensure relevance and accuracy.
  • Assist in the development of content strategies and content calendars.

Communication Custodian:

  • Craft engaging and persuasive communication materials, including emailers, social media posts, and event promotions
  • Support the objective of increasing programme enrolment through targeted and impactful communication
  • Maintain consistency in messaging and tone across all platforms, ensuring effective marketing communication
  • Be the custodian for the ISB Online portfolio website sanity, improvements and enhancements.

Project Management & Competition Tracking

  • Implement and track multiple content-related projects including email campaigns, new programme launches, social media posts ensuring they are completed on time.
  • Coordinate with internal and external stakeholders to enable timely delivery of content assets.
  • Conduct periodic analysis of competitor activities (social media, emails, collaterals etc.) , market trends, and industry benchmarks to imbibe best practices of communications and maintain a competitive edge.
  • Utilise insights from competitive tracking to identify opportunities for improvement

Performance Analysis and Process Adherence:

  • Monitor and analyse the effectiveness of content and communication strategies, leveraging insights to optimise future initiatives
  • Maintain, monitor and analyse campaign performance metrics and assist in creating reports

Job Specification

Knowledge / Education

Bachelor's or master's degree in Marketing, Mass Communication or related field


Specific Skills

Expertise in content creation and a deep understanding of communication principles aligned to the marketing funnel

• A clear understanding of the STP framework (segmentation, targeting, and positioning)

•Acute understanding of marketing funnel; Analytical skills for tracking content performance and efficacy

•Strong writing, editing and proofreading skills with a keen eye for detail

•Ability to manage multiple projects and meet deadlines


Desirable Experience

5+ years in a Marketing and Communications role; Prior work within the education sector, particularly with online education is preferred


Job Interface


Internal

Within department or other departments in ISB

Faculty and other departments

Logistics and support teams


External

Agencies, vendors & partners

Programme Participants

Event Speakers


Key Responsibilities % Time Spent

1 Content Asset Creation – Brochures, Curriculum Guides, Landing Pages - 50%

2 Project Management - 40%

4 Performance Analysis and Process Adherence - 10%


Any Other Significant Input

Ability to work collaboratively with cross-functional teams, manage multiple projects simultaneously

Outstanding communication skills – written and verbal.

Comfortable with multitasking – job might require working over extended hours on select days.

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