Business Insights Specialist

6 days ago

india beBeeIntelligence Full time

Strategic Intelligence ManagerBased in Bengaluru, IndiaThe role requires a highly analytical and collaborative Strategic Intelligence Manager to drive actionable insights across the UK and Europe.Key Responsibilities:Fleet Market Research: Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets.Trend Identification: Identify emerging trends, regulatory changes, and growth opportunities within target industries.Market Landscape Reports: Deliver regular market landscape reports to inform go-to-market and product strategies.Competitor Analysis: Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.Actionable Intelligence: Provide actionable intelligence to help shape differentiation and value proposition.Competitor Repository: Maintain a competitor intelligence repository for use by marketing, sales, and product teams.Target Persona Development: Develop and update detailed target persona profiles for enterprise buyers and influencers in the region.Customer Insights: Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.ABM and Enterprise Marketing: Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning.Brand Perception Studies: Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne's reputation among target audiences.Analysis and Recommendations: Analyze findings to identify strengths, weaknesses, and perception gaps. Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning.Cross-Functional Collaboration: Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution.Presentation and Communication: Present findings and recommendations to senior leadership and cross-functional teams. Support the creation of thought leadership and content marketing with data-driven insights.

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    india beBeeDataAnalysis Full time

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    india beBeeDataInsights Full time

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