Growth Associate

14 hours ago

bangalore district, India Donatekart Full time

About Donatekart Donatekart is India’s most trusted crowdfunding platform for social causes — enabling people to donate products directly to those in need. We’re on a mission to make giving transparent, impactful, and deeply rewarding. We’re now looking for a dynamic Growth Associate who can help us scale both donor acquisition and retention using data, creativity, and AI. About the Role We’re seeking a Growth Associate who thrives at the intersection of marketing, data, and technology. You’ll play a key role in driving Donatekart’s growth by owning retention and engagement through MoEngage and other CRM channels, while also contributing to acquisition through performance marketing analysis and creative strategy across Meta and Google. This role is ideal for someone who is analytical, creative, and excited to experiment with AI-led marketing tools and workflows. Key Responsibilities Retention (Primary Focus): Manage donor lifecycle journeys across MoEngage, WhatsApp, Email, and SMS to drive engagement, repeat donations, and retention. Build and optimize automated flows — onboarding, reactivation, cart abandonment, and post-donation engagement. Analyze user cohorts, LTV, and churn data to identify growth opportunities. Collaborate with design and content teams to personalize and test communication. Drive measurable improvements in repeat donation rate and user engagement metrics. Acquisition (Secondary Focus): Support performance marketing campaigns on Meta and Google by analyzing ad performance and suggesting creative, targeting, and landing page optimizations. Collaborate with the paid marketing team to develop data-backed ad creative strategies. Research audience insights, ad trends, and competitive campaigns. Use AI tools for creative brainstorming, ad copy generation, and campaign testing. AI-First Marketing: Experiment with AI tools for audience segmentation, creative generation, and campaign optimization. Identify opportunities to automate repetitive growth workflows (reporting, analysis, or personalization). Stay ahead of new AI marketing trends and propose ways to implement them in Donatekart’s ecosystem. What You’ll Need2–3 years of experience in growth marketing, CRM, or digital marketing roles. Hands-on experience with MoEngage (or similar CDPs/CRMs) and performance marketing platforms like Meta Ads and Google Ads . Strong analytical skills with a solid grasp of metrics like CAC, LTV, retention rate, and conversion rate. Data-driven mindset with proficiency in Excel/Google Sheets and basic familiarity with analytics tools (GA4, Data Studio, etc.). Excellent communication and creative problem-solving skills. Passion for AI and social impact.

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