Youtube Channel Manager
3 days ago
Company DescriptionAt Octopass, we’re building the next generation of children’s entertainment from our studio in Bangalore, India.We create original animated IPs that inspire curiosity, laughter, and imagination in kids everywhere — from adorable preschool worlds to clever, character-driven adventures. Our vision goes beyond YouTube: we’re developing stories, characters, and universes that can evolve into books, games, toys, and experiences.Blending creativity, technology, and storytelling, we’re building a studio where ideas are tested fast, iterated playfully, and shared with the world. If you love the magic of storytelling and the science of audience engagement, you’ll fit right in at Octopass.Role DescriptionDo you live and breathe YouTube — with a passion for creating content that captivates and delights?Are you ready to help build the next global phenomenon in children’s entertainment?At Octopass, we’re looking for a YouTube Channel Manager to take full creative and strategic ownership of our growing family of kids’ channels. You’ll be at the heart of our digital strategy — managing everything from publishing and optimization to analytics and audience growth.This isn’t just a job. It’s a chance to shape the future of kids’ entertainment and turn original IPs into household names.What You’ll DoOwn the Channel: Take full ownership of Octopass’ YouTube channels from end to end — managing uploads, schedules, metadata, and content calendars to ensure a consistent and delightful viewing experience.Analyze & Optimize: Use data and analytics to understand what drives performance. Implement smart SEO strategies, optimize titles/thumbnails/descriptions, and experiment continuously to boost watch time, CTR, and subscriber growth.Drive Creative Impact: Design eye-catching thumbnails, banners, and video graphics that reflect our playful worlds and characters. Collaborate with creative and production teams to ensure visual storytelling that pops on every device.Strategic Growth: Develop and execute bold ideas to grow our audience — from A/B testing and playlist optimization to cross-promotion and trend alignment. Stay ahead of what’s working in the kids’ content ecosystem.Cross-Platform Consistency: Ensure our visual and tonal identity remains cohesive across all platforms — helping Octopass become a recognizable, trusted kids’ brand globally.What You’ll Bring2–3+ years of proven experience managing high-performing YouTube channels (Kids & Family experience preferred)Deep knowledge of YouTube, Instagram, Tiktok algorithms, SEO, and Content ID systemsProficiency in tools like YouTube Studio, TubeBuddy, VidIQ, Google AnalyticsA strong sense of design, storytelling, and pacingAbility to analyze data and make creative decisions that drive resultsA proactive, startup-ready attitude — comfortable building processes, learning fast, and adapting to new challengesA genuine passion for children’s content, storytelling, and digital media innovationLocationBangalore, India - This is a full-time, hybrid role (2 days remote and 3 days per week at the office), working with a talented, global team of storytellers, artists, and strategists.
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