Performance Marketing Manager- Real Estate

Location: Gurgaon - In Office - Full TimeTimings: 10:00 - 6:30 PM (Monday - Saturday)HR Benefits: 14 Casual Leaves, 12 CL, 2 RH in a calendar yearWork From Home Facility: 2 WFH Every Month + 2nd & 4th Saturday by default work from home.Requirements: Personal Working LaptopOverview of the Job ProfileThis is a full-time, on-site role for a Performance Marketing Manager (Real Estate). ThePerformance Marketing Manager will be responsible for overseeing & managingdigital marketing campaigns across platforms like Facebook, Instagram, LinkedIn,Google Ads and Programmatic Bidding for our real estate clients. The PerformanceMarketing Manager will also be required to analyze data, optimize campaigns, andwork with cross-functional teams.Key ResponsibilitiesPlan, execute, and optimize paid digital campaigns (Google Ads, META /Instagram, YouTube, LinkedIn, etc.) for real estate clients.Create targeting strategies using geographic, demographic, and behavioral datarelevant to real estate buyers.Monitor daily performance metrics, analyze KPIs, and ensure campaign efficiency (CPL, CTR, CPA, ROAS).Collaborate with creative teams for ad copies, videos, and landing pages that convert.Conduct A/B tests on creatives, ad copies, bidding strategies, and audience sets.Manage and optimize marketing funnels: Awareness → Consideration → Conversion → Retargeting.Prepare performance reports, dashboards, and actionable insights for clients.Stay updated on platform algorithm changes, ad policies, and digital marketing trends.Qualification CriteriaProven ability to generate real estate leads and sales for high-value (8-9 figures)real estate properties.If you don't have experience generating real estate leads, please don't hesitateto apply.QualificationsDigital Marketing strategy and execution skills.3+ years of consistent work experience in lead generation and performancemarketing.Expertise in using platforms like Facebook, Instagram, LinkedIn, Google Ads, andProgrammatic Bidding.Ability to analyze data and optimize campaigns accordingly.Experience in managing and leading cross-functional teams.Excellent communication and interpersonal skills.Bachelor's degree or equivalent in Marketing or related field.What is in it for you?Opportunity to work with top-notch real estate brands and startups, andExposure to multi-crore digital media budgets.Learning marketing, integrated campaigns, and growth-hacking of brands indifferent sectorsBecome a part of an enthusiastic, dynamic, and fast-growing organizationBe an active stakeholder and key driver of the organization, and Exposure tomulti-crore digital media budgets.ORGANIZATION OVERVIEWAbout Big Growth Digital-------------------We are a performance marketing agency that uses a customized blend of Ads & OrganicMarketing aligned with your business objectives to drive up the brand ROI. Our team ofexperts strives towards work excellence & client satisfaction, which is paramount to us.Our vision is to design a seamless digital experience for businesses to find, interact andconvert potential customers and create a strong brand identity in the industry. Our Missionis to amalgamate web & media infrastructure to create products and services that enablebusinesses to build growth channels and effectively implement tech automation. We aim todeliver scalable digital solutions that boost engagement, drive conversions, and build lastingbrand loyalty through innovation and data-driven strategies.We need more hands on deck People who are fascinated by the entrepreneurial zealthat has gripped our hustle, that goes behind the scenes. If you are a hustler who wants tounderstand and be part of the sea change that we are witnessing and wants to be a part of adynamic team, do write to us at bgd_management@biggrowthdigital.com.You can read about us and understand how we have brewed innovation in detail atBiggrowthdigital.com