Influencer Marketing Associate

4 weeks ago

new delhi, India HOVO DIGITAL - Digital Marketing Agency Full time

Company Description
HOVO Digital is a Full Service Digital Marketing Agency located in New Delhi, focusing on promoting brand messaging with creative and visually appealing content assets. We believe in Data Driven Marketing and strive to utilize the latest digital marketing techniques, tools, and processes to optimize the sales and marketing funnel.

Role Description
This is a full-time hybrid role for an Influencer Marketing Associate at HOVO Digital. The role involves day-to-day tasks such as managing influencer relationships, implementing influencer marketing campaigns, coordinating social media marketing initiatives, and supporting public relations efforts. Some remote work is acceptable for this role.

Qualifications
Communication and Public Relations skills
Influencer Marketing expertise
Social Media Marketing skills
Sales experience
Strong interpersonal skills and relationship-building capabilities
Ability to collaborate effectively with cross-functional teams
Proficiency in data analysis and reporting
Bachelor's degree in Marketing, Communications, or related field

Job Description-
- Develop and execute influencer marketing campaigns that align with brand objectives and target audience demographics.
- Identify and cultivate relationships with relevant influencers across social media platforms and other channels.
- Collaborate with cross-functional teams to ensure seamless execution of influencer campaigns, including content creation, distribution, and measurement.
- Monitor and analyze campaign performance metrics to optimize influencer partnerships and drive ROI.- Stay up-to-date on industry trends and best practices in influencer marketing, and apply insights to improve campaign effectiveness.
- Manage influencer contracts, negotiations, and payments in accordance with company policies and legal requirements.
- Maintain a strong understanding of the brand's voice and messaging, and ensure that influencer content aligns with brand guidelines and values.

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