Marketing Lead at Startup

Mennr is a marketing firm based in the US, built on quality, creativity, and strategy. Our business philosophy is grounded on the belief that if our partners are growing, Mennr too will grow. When we partner with businesses, we’ve done so because we believe in our ability to help that business grow. Once Mennr partners with a business, that business is treated like they are our biggest client. Every partner we help grow, also helps us grow. This is a role for someone who wants to grow with us long term, values quality above shortcuts, and thrives in an environment where everyone is building toward a shared vision. We’re a startup no doubt, and this opportunity will come with all of the good and bad that brings. You must be someone who keeps centered during the highs, and sticks with us through the lows. You’ll be a key player in a small, close-knit team where your contributions directly shape both our partners’ growth and our own. If you know within, if you feel we are speaking to you, you should know this is for you. We take pride in our work. You must too. Your Responsibilities Search Engine Optimization Perform technical SEO audits, keyword research, and on-page optimizations. Build backlink strategies and monitor domain authority growth. Optimize content for search intent and SEO best practices. Track rankings, analyze competitor strategies, and continuously improve. Paid Advertising Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads (and others if experienced). Build conversion-focused ad copy, creatives, and landing pages. Monitor performance, analyze ROI, and adjust targeting/creative as needed. Market Research & Analytics Conduct market research to identify opportunities and trends. Track KPIs, prepare reports, and deliver insights to guide strategy. Use data to evaluate campaign effectiveness and recommend optimizations. Email Marketing Develop and manage email marketing campaigns. Segment lists, create automations, and write engaging copy that aligns with client goals. Monitor open rates, CTRs, and conversions to improve performance. Collaboration & Creative Direction Work closely with Mennr’s Head of Marketing to support strategy execution. Partner with our graphic designer and video editor , providing clear instructions and feedback to ensure creative assets align with strategy. Deliver consistent, high-quality work that aligns with Mennr’s standards. Skills & Experience You Need For Consideration 3-5 years of experience in a marketing agency environment. Strong working knowledge of SEO (technical, on-page, off-page). Strong working knowledge of Google Ads, Meta Ads, and LinkedIn Ads. Familiarity with tools like Google Analytics 4, SEMrush, Ahrefs, or similar. Strong understanding of email marketing platforms and list management. Strong analytical and problem-solving skills. Excellent written and spoken English fluency. Deep understanding of U.S. marketing culture, trends, and audiences. Ability to work remote, full-time, EST hours. What We’re Looking For in You A marketing nerd: you love the craft, you stay curious, and you’re always learning. Someone who goes above and beyond without being told, because excellence is natural to you. A builder’s mindset: excited to be part of a growing company where you’ll shape not only campaigns but also the future of your role. Long-term commitment: Mennr is not a stop on your career path, it’s the place you want to grow with. Someone who can work full time EST hours. Growth Path This role is designed as a stepping stone into becoming a Marketing Manager . As Mennr grows, you’ll gradually take on more ownership of client strategy and internal team direction. Over time, you’ll lead coordination with designers, video editors, and other specialists, moving from execution into oversight. The ideal path looks like: First 12–18 months: Focus on hands-on SEO, ads, and campaign execution while collaborating closely with the Head of Marketing. 18–30 months: Begin managing campaign strategy end-to-end, mentoring junior team members, and owning client performance dashboards. 30+ months: Step into the Marketing Manager role, leading strategy across accounts, overseeing creative and performance, and shaping new marketing initiatives as Mennr continues to grow.