Adobe Analytics Analyst

1 week ago

delhi, India System Soft Technologies Full time
About Us:
System Soft Technologies is a premier technology company providing exceptional consulting services and solutions that drive innovation, enhance business value, and boost competitiveness. For over 25 years, we have built trusted partnerships with our clients, helping us grow into a $200MM+ enterprise. With the collective resources of over 1,200 associates covering the full spectrum of IT expertise, we anticipate and meet the unique needs of our clients, consistently delivering exceptional quality that exceeds expectations.
Job Summary:
Client is seeking an Adobe Analytics Analyst. They have a huge adobe team, they need someone who can help find the gaps, part of launching the customer journey via adobe was to help have more visibility across the team and product
Responsibilities:
Utilize Adobe Analytics to monitor, measure, and analyze website traffic, user behavior, and performance metrics.
Develop and maintain custom reports, dashboards, and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
Conduct in-depth analysis of website traffic patterns, user interactions, conversion funnels, and customer journeys to identify areas for optimization and improvement.
Collaborate with cross-functional teams including marketing, product, and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.
Monitor and report on the effectiveness of digital marketing campaigns, including email marketing, social media, and paid advertising, and provide recommendations for optimization.
Stay current with industry trends, best practices, and new technologies in web analytics and digital marketing.
Qualifications
Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics, heat maps and data visualization tools.
Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
Experience creating custom reports, dashboards, and data visualizations.
System Soft Technologies is a proud equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, sexual orientation, or any other characteristic protected by law.

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