Marketing Executive

2 days ago


surat, India Group Landmark Full time

Job Purpose:The Marketing Executive is responsible for planning and executing marketing activities to promote automobile sales, aftersales services, and brand visibility. The role involves digital & offline marketing campaigns, lead generation, event management, and coordination with sales teams to drive showroom footfall and customer engagement.Key Responsibilities:Marketing Campaigns & BrandingPlan and implement marketing campaigns (print, digital, outdoor, and BTL activities).Coordinate with agencies/vendors for creative designs, social media content, and ad placements.Ensure all marketing material aligns with OEM (Manufacturer) branding guidelines.Lead Generation & Customer OutreachGenerate leads through digital campaigns, telecalling, and local promotions.Manage enquiry databases and ensure timely sharing of leads with sales teams.Support sales team in corporate tie-ups and promotional activities.Event & Activation ManagementOrganize test drive campaigns, roadshows, mall displays, and customer engagement events.Coordinate with OEMs for product launches and special campaigns.Track ROI of marketing activities and suggest improvements.Digital & Social Media MarketingManage dealerships social media presence and customer engagement.Create content calendars, run paid ads, and monitor performance analytics.Ensure regular posting of offers, events, and customer stories.Market Research & AnalysisTrack competitor marketing activities and local market trends.Collect customer feedback and share insights for business decisions.Key Skills & Competencies:Strong communication & presentation skills.Knowledge of digital marketing & social media tools.Creative mindset with ability to plan events & promotions.Basic design and content writing skills (preferred).Good coordination & multitasking ability.Qualifications & Experience:Graduate / MBA in Marketing preferred.Minimum 13 years of experience in marketing (preferably in automobile / retail / hospitality industry).Freshers with strong digital marketing knowledge may also be considered.


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