Strategic Digital Transformation Expert

7 days ago


india beBeeDigital Full time

Job OverviewA MarTech Specialist is responsible for managing and optimizing the Adobe stack to deliver personalized journeys and actionable insights.Key Responsibilities:Act as a primary client-facing expert guiding strategy and executionManage, configure, and optimize Adobe Solutions: Analytics, Customer Journey Analytics (CJA), Experience Platform (AEP), Launch, TargetPartner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goalsBuild and maintain tagging strategies, data layers, and implementation of best practicesAnalyze customer data to generate actionable insights for campaign targeting, personalization, and engagementSupport and optimize A/B and multivariate testing strategies with Adobe TargetTroubleshoot and resolve technical and data issues in the MarTech stackStay updated on industry trends, product updates, and best practicesProvide training, documentation, and knowledge-sharing across internal teams



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