Expert User Acquisition Specialist

1 day ago

rajkot, India beBeeUser Full time

Key Role: User Acquisition Specialist Our team is seeking a skilled User Acquisition Specialist to drive growth and performance for our mobile games. The ideal candidate will possess in-depth expertise in paid social advertising, particularly across Meta, TikTok, and Snap. As a key member of the user acquisition team, you will be responsible for developing and executing comprehensive strategies to acquire high-quality players, driving revenue growth, and optimizing campaign performance. Your strong analytical skills, attention to detail, and ability to work collaboratively with cross-functional teams will be invaluable assets in this role. Responsibilities: Paid Social Strategy & Execution Develop and execute paid social campaigns across Meta, TikTok, and Snap to drive scalable, high-quality user acquisition. Manage AEO, VO, and MAI campaigns with a focus on ROAS, retention metrics, and LTV-based optimization. Execute data-driven bidding, budgeting, and audience strategies to achieve performance goals and reduce acquisition cost. Creative Testing & Collaboration Establish and run structured creative testing frameworks, including hypothesis creation, test setup, learning agendas, and iteration cycles. Collaborate closely with creative teams to brief concepts, manage production cycles, and ensure constant delivery of performance-ready creatives. Analyze creative results to identify winning themes, hooks, and gameplay elements that drive conversions. Analytics & Performance Management Monitor and analyze daily performance metrics, diagnosing fluctuations and identifying optimization opportunities. Build dashboards and reports to communicate trends, insights, and recommendations to internal stakeholders. Leverage MMP platforms such as Appsflyer, Adjust, or Singular to ensure accurate attribution and post-iOS14+ data interpretation. Qualifications 2+ years of hands-on experience running paid social campaigns for mobile apps or mobile games, specifically on Meta, TikTok, and Snap. Proven success managing AEO (App Event Optimization), VO (Value Optimization), and MAI (Mobile App Install) campaigns. Experience driving performance for ROAS-based campaigns, including optimizing toward D1/D3/D7 return and LTV. Strong understanding of creative testing frameworks - hypothesis building, setting up structured tests, reading results, and iterating. Ability to manage creative production cycles and partner closely with creative teams to improve performance. Deep knowledge of audience segmentation, bid strategies, budget allocation, and scaling mechanics across paid social channels. Comfortable analyzing campaign data, creating performance dashboards, and making data-driven decisions. Familiarity with MMPs (Appsflyer, Adjust, Singular) and paid social platform attribution. Highly organized, detail-oriented, and able to manage multiple channels and tests simultaneously. Strong communication skills with the ability to present insights and recommendations clearly.

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