Programmatic Media Specialist

2 weeks ago

Aurangābad, India beBeeDigital Full time

We are seeking a Programmatic Advertising Manager to manage, optimize, and refine programmatic media activity across multiple platforms.Programmatic Advertising ManagerThis role functions as the technical and strategic driver behind automated buying, audience targeting, and data-led optimization. Your primary contribution is to ensure that programmatic systems operate efficiently, deliver meaningful returns, and reflect a clear strategic direction.You will guide targeting logic, bidding approaches, data utilization, and platform execution. This includes managing platform setup and configuration, maintaining clean audience segmentation and data application, monitoring pacing, delivery, and cost trends across campaigns, interpreting signals that indicate when adjustments are required, and ensuring alignment between creative, audience, and inventory.Presenting findings in clear, actionable summaries is crucial for this role. You may be a strong fit if your background reflects familiarity with major DSPs, understanding of programmatic supply paths, inventory types, and data layers, ability to analyze patterns and optimize toward performance goals, confidence working independently in a remote model, professional communication suitable for agency/client environments, and advantage: hands-on programmatic experience within agencies or performance-driven teams.

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