Data-Driven Business Strategist

1 day ago

davangere, India beBeeInsights Full time

Market Insights ManagerWe are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe. This individual will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies.Key Responsibilities:Conduct in-depth research and analysis of the UK and European fleet, logistics, and commercial vehicle markets.Identify emerging trends, regulatory changes, and growth opportunities within target industries.Deliver regular market landscape reports to inform go-to-market and product strategies.Competitor Analysis:Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.Provide actionable intelligence to help shape our differentiation and value proposition.Maintain a competitor intelligence repository for use by marketing, sales, and product teams.Persona & Buyer Insights:Develop and update detailed target persona profiles for enterprise buyers and influencers in the region.Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning.Brand Perception & Positioning:Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure our reputation among target audiences.Analyze findings to identify strengths, weaknesses, and perception gaps.Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning.Stakeholder Collaboration:Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution.Present findings and recommendations to senior leadership and cross-functional teams.Support the creation of thought leadership and content marketing with data-driven insights.

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