Insurance Content Writer Specialist

5 days ago

Gandhinagar, India beBeeContent Full time

Content Writer OpportunitySeeking a highly skilled Content Writer to craft engaging financial and insurance content for various products. The ideal candidate will possess in-depth knowledge of complex financial and insurance concepts, exceptional writing and editing skills, and the ability to simplify complex information for diverse audiences.Key Responsibilities:1. Financial Content Creation:Create high-quality long-form and short-form content for insurance products, including life, health, general, motor, term, ULIPs, and more.Develop research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content that resonate with our target audience.Break down intricate policy features, claims processes, benefits, exclusions, and regulatory updates into easily digestible content.2. Data Interpretation & Insight Writing:Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns to create compelling data-driven stories.Convert raw data into visual representations, structured comparisons, charts, and narratives that enhance content credibility.Develop statistical clarity through creative storytelling.3. AI-Assisted Writing + Humanisation:Utilise AI tools to generate drafts, outlines, or research summaries, then refine them to meet our brand's tone and style.Stay up-to-date with internal AI-writing workflows and best practices.Polish AI-generated content by injecting emotion, improving accuracy, and aligning it with our brand voice.4. Content Strategy & Structuring:Design SEO-optimised content structures for insurance keywords to boost online visibility.Establish consistent formatting across all financial content to maintain a professional image.Develop predictable narrative flows to captivate readers.5. Compliance & Accuracy:Ensure all content adheres to IRDAI guidelines, internal compliance checks, and legal requirements.Verify every claim, benefit, and feature is factually accurate.6. Cross-Functional Collaboration:Work closely with product teams, underwriting, claims, marketing, and analytics to drive collaborative success.Understand product briefs thoroughly before creating engaging content.Support scriptwriting for videos, brochures, emailers, and sales collateral.

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