Digital Growth Strategist

3 days ago

Gandhinagar, India beBeeMarketing Full time

About us:We're dedicated to delivering cutting-edge education by making it accessible and affordable globally. We collaborate with top-tier universities worldwide, offering high-quality short courses, degree programs, and executive programs. Our unique model combines state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty.This role is key in driving growth initiatives for our global business, focusing on revenue expansion from untapped users. Experience in leading CRM & marketing automation platforms like SFMC / CleverTap is essential.Key Responsibilities:Develop campaign deployment plans to enhance reactivation metricsCollaborate closely with creative, operations, analytics, business, and tech/engineering teamsAnalyze consumer behavior and formulate content strategiesMaintain a balance between growth and user experienceNavigate technical aspects of CRM platform and maintain relationships with support teamsConduct root cause analyses on platform and business issuesRequirements:Bachelor's degree in marketing, business, or related field (MBA preferred)4-7 years of experience in CRM function of rapidly growing digital-first businessesAction-oriented mindset and desire to drive impactProven experience in deploying marketing campaigns across channels like Email, WhatsApp, and SMSStrong data and analytical skills, proficiency in Excel and SQL

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