Content Writer

Location: Chennai | 10 AM – 7 PM |  1 WFH Day/Week | 5-Day Work Week About MySmartAlignMySmartAlign (MSA) is a pioneering clear aligner brand with a strong presence in India and Malaysia, bringing over 10 years of expertise in the aligner and digital orthodontics industry. We empower dental professionals with advanced, end-to-end aligner solutions from precision case planning and in-house aligner production to robust training and tech support. Trusted by thousands of partner clinics, MSA is redefining the future of orthodontics. As a growing brand in the dental tech space, we value agility, trust, and operational excellence.As part of our continued growth, MSA is building a dedicated in-house branding department to lead the creative direction and communication strategy of the brand across digital and offline platforms. This robust team will be at the core of shaping MSA’s visual identity, campaign narratives, and market presence. While their primary focus will be on strengthening MSA’s brand voice, they will also extend their expertise to support the branding needs of our sister concerns, ensuring cohesive storytelling and brand alignment across the board.We are looking for a creative and strategic Content Writer with around 1 year of hands-on experience to join our newly formed in-house branding team. What You’ll Be Doing at MSAAs a Content Writer in MSA’s newly formed in-house branding team, you won’t just be writing, you'll be shaping how our brand speaks to the world.You’ll create content that connects, informs, and converts ranging from snappy social media copy, Instagram-first storytelling, and LinkedIn thought leadership posts, to long-form blogs, newsletters, and website articles. You'll also take the lead in writing marketing collateral such as brochures, landing pages, emailers, campaign presentations, and product/service descriptions all aligned with MSA’s tone and purpose.A key part of your role will be to assist in scripting content for videos, product explainers, and training modules, helping transform complex clinical or product insights into easy-to-understand, engaging narratives. You’ll work closely with our branding team to develop visually aligned content, brainstorm campaign ideas, and bring concepts to life across digital and offline formats.You'll be responsible for managing content calendars, maintaining consistent publishing schedules, and contributing to the overall content strategy with data-backed suggestions and creative direction. As the brand voice behind the scenes, you'll also contribute to building the C-suite’s personal brand, supporting them with impactful LinkedIn posts, articles, and professional communication.Additionally, you’ll write for our sister brands, adapting your style to preserve each brand’s unique identity while maintaining coherence across the brand ecosystem.This role is ideal for someone who blends creative thinking with strategic clarity, and thrives in a fast-paced, collaborative environment where every piece of content is an opportunity to build trust, educate, and elevate the brand.We’re Looking For Someone Who:Holds a Bachelor’s or Master’s degree in English, Journalism, Communications, or a related fieldHas good Tamil language skills, for translationHas 1+ years of hands-on content writing experience, preferably in healthcare, dental tech, or wellness sectorsUnderstands basic SEO principles, including keyword research and content optimizationPossesses strong copywriting skills clear, persuasive, and tailored to the audience and platformIs comfortable creating Instagram-first content, including storytelling-based carousels and short-form postsCan research and produce long-form content such as blogs, LinkedIn articles, newsletters, and thought leadership piecesEnjoys working collaboratively with designers, marketers, and senior leadership to bring ideas to lifeHas excellent grammar, adaptability, and attention to detail, with a strong sense of brand tone and voiceBonus if you have:Experience using tools like Notion, Grammarly, or other content planning platformsA background in dentistry or dental-related fields that enhances your writing contextually.