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Search Engine Optimization Specialist

2 weeks ago

Delhi, Delhi, India BolsterBiz Full time

About the Role

BolsterBiz is seeking a results-driven and strategic SEO Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing effective SEO strategies that drive organic traffic, improve search engine rankings, and enhance our digital presence. This role involves close collaboration with content creators, developers, and the marketing team to implement on-page and off-page SEO best practices.

Key Responsibilities

  • Design and implement end-to-end SEO strategies aligned with business goals.
  • Conduct in-depth keyword research and SEO audits to identify growth opportunities.
  • Optimize website structure, content, meta tags, URLs, and internal linking to enhance crawlability and indexing.
  • Identify and resolve technical SEO issues in collaboration with the development team.
  • Lead link-building efforts by acquiring high-quality backlinks from reputable sources.
  • Collaborate with the content and digital marketing teams to produce keyword-rich, search-optimized content.
  • Monitor, analyze, and report on key SEO performance metrics using tools such as Google Analytics and SEMrush.
  • Stay updated with the latest SEO trends, algorithm updates, and industry developments.
  • Conduct competitor analysis and benchmarking to maintain a competitive edge.
  • Support the integration of SEO into broader digital marketing initiatives.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • 3+ years of proven SEO experience in a similar role.
  • SEO certifications from platforms like Google, HubSpot, or SEMrush are a plus.
  • Expertise in using SEO tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush, Ahrefs, etc.
  • Strong knowledge of both on-page and off-page SEO techniques.
  • Hands-on experience with CMS platforms like WordPress.
  • Solid understanding of the U.S. search landscape.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Familiarity with local SEO and Google Business Profile optimization.
  • Excellent written and verbal communication skills.

Preferred Qualifications

  • Experience with A/B testing and SEO experimentation.
  • Understanding of technical SEO including site speed and mobile optimization.
  • Familiarity with social media's role in SEO and content amplification.
  • Knowledge of CRO (Conversion Rate Optimization) principles.
  • Strong project management skills and ability to handle multiple SEO initiatives simultaneously.