Ecommerce Specialist

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.   IMMEDIATE JOINER PREFERRED Job Profile: E-commerce Specialist (From Listing to Optimization, Ad Management, SEO, RoAS, etc) Experience: 1+ Years Industry: E-commerce / D2C / B2C Employment Type: Full-time Location: NxOne, Greater Noida West Role Overview We are looking for an energetic and data-driven Manager E-commerce with over 1 year of experience in managing marketplace from listing to campaign and managing ROI-driven ad campaigns. The role requires a deep understanding of online marketplaces like Experience in Domestic e-comm : Amazon, Flipkart, Blinkit, Zepto , International E-comm : Amazon, eBay , AliExpress ,  Etsy  and  Zalando, Walmart, Mercado, Noon, Zoomia etc Key Responsibilities E-commerce Operations Manage and optimize product listings, pricing, inventory, and visibility across Amazon, Flipkart, Blinkit, Zepto , and other marketplaces. Running Paid campaigns to achieve KPI's and performance in terms of sales revenue. Track and analyze sales performance metrics such as: GMV (Gross Merchandise Value) Sell-through Rate Conversion Rate (CVR) Return Rate (%) Buy Box Percentage Fulfillment Rate (FBA/Fulfilled by Seller) Listing and Optimize content (title, keywords, A+ content, images) to boost organic ranking and visibility. Manage and execute marketplace promotions, coupons, and ad campaigns (Amazon Sponsored Ads, Flipkart Ads, etc.). Coordinate with supply chain and warehouse teams to maintain healthy stock levels and minimize out-of-stock rates. Track customer feedback and product reviews to improve brand perception and performance. Develop and manage ad creatives, targeting strategies, and daily budgets to meet business objectives. Continuously track and optimize based on performance KPIs such as: ACoS (Advertising Cost of Sales) ROAS (Return on Ad Spend) CPC (Cost per Click) CPM (Cost per 1000 Impressions) CTR (Click-Through Rate) CVR (Conversion Rate) CAC (Customer Acquisition Cost) Impression Share Perform A/B testing for creatives, audiences, and placements to improve campaign efficiency. Manage remarketing and lookalike audience strategies to enhance repeat purchases and brand engagement. Prepare weekly/monthly performance reports with insights and recommendations for optimization. Tools & Platforms E-commerce: Amazon Seller Central, Flipkart Seller Hub, Blinkit, Zepto Partner Panel Ad Platforms: Meta Ads Manager, Google Ads, YouTube Ads, Amazon Ads Analytics: Google Analytics, Meta Insights, Amazon Brand Analytics, Data Studio Others: MS Excel / Google Sheets, Canva / Photoshop (basic), Keyword research tools Performance Parameters / KPIs CategoryKey MetricsTarget / Benchmark (Example)E-commerce Sales GMV Growth, Sell-through Rate +10–20% MoM growth Ad Efficiency ACoS (Advertising Cost of Sales)≤ 20–30% (depending on category) ROI Metrics ROAS (Return on Ad Spend)≥ 3x–5x Engagement CTR (Click Through Rate)≥ 1.5–2% (Meta) Conversion CVR (Conversion Rate)≥ 2–5% (depending on product) Cost Control CAC (Customer Acquisition Cost)Within target CPA budget Inventory Health Out-of-Stock Rate, Returns %≤ 5–10% Customer Metrics Ratings, Reviews, Repeat Purchase Rate≥ 4star avg, growing trend Qualifications Bachelor’s degree in Marketing, Business, E-commerce, or related field 1–2 years of hands-on experience in marketplace management & paid ads Strong analytical and reporting skills using Excel, Analytics, and Ad dashboards Soft Skills Analytical mindset with attention to detail Problem-solving & optimization-driven approach Cross-functional coordination (design, supply chain, agency, etc.) Ownership, accountability, and result orientation Performance Indicators Success in this role will be measured through: Month-over-month sales growth and profitability Optimized ACoS and improved ROAS across platforms Increased conversion rates and reduced CAC Enhanced organic ranking and brand visibility on marketplaces