Marketing Executive
1 month ago
This exciting role of an Analyst - Ad Operations requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.
This is an exciting role and would entail you to:
- Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform and Flashtalking etc.
- Quality review of creative to ensuring technical Specs are met and ads appear properly in the desired formats
- Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet
- Execute ongoing campaign optimizations and adjustments
- Analyse and understand the campaign brief thoroughly before executing any requests within defined SOP’s and procedures
- Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions
- Effectively communicate the technical information with wider team
- Support team lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder’s requirement.
This may be the right role for you if you have:
- 2 to 5 years of experience in handling digital media campaigns and technical support
- Good understanding of ad techs like Google Campaign Manager, Ad Manager and Business Manager
- Good Knowledge of digital marketing life cycle
- Familiarity with JavaScript, Iframe & HTML tags and troubleshooting the technical issues
- Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc.
- Good analytical skills and logical reasoning in managing daily deliverables
- Strong written and verbal communication.
You will be working closely with:
Global clients and account managers of our Media Services team. This role will report to the Lead within Media Services.
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