Merchandise Specialist

2 months ago

hyderabad, India Best Infosystems Ltd. Full time

eCommerce Marketing Specialist, Merchandising_Hyderabad_Contract_(with top fortune 40 captive FMCG)


Job Title: eCommerce Marketing Specialist, Merchandising

Location: Hyderabad

Job Type: Contract Role (Duration : 6 months)

Location: Hyderabad

Experience: 5+Years


JD:


The Merchandising specialist is responsible for the presence of assortment online, leading the maintenance of eCommerce customers’ websites with up-to-date, accurate, and compelling product imagery, video, and product copy, with visibility across all brands in the US. In partnership with Sales, Marketing, Commercialization, and Design departments he/she will ensure the correct digital assets are used for all marketing activations and all appropriate assets are created, distributed, and uploaded for new item launches and assortment enhancements.


  • Execute flawless online assortment that is attractive to both shoppers and machines (SEO) across specific set of customers (i.e. Amazon, Walmart, etc).
  • Lead new item setup and the refinement of product detail pages and online brand destinations
  • Intermediate knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify)
  • Partner with Design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers’ sites
  • Partner with the sponsored Search team to understand the keywords shoppers use to search for our products and align our items’ product content with these terms
  • Work with Marketing and Sales teams to determine appropriate assortment and product content used in our marketing efforts
  • Assist in the creation of product renders and marketing assets


Key skills :


  • Marketing expertise— ~3-4 years of experience developing and executing digital merchandising or marketing/media programs, including the development of copy, product descriptions, imagery, etc.
  • eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion
  • Adobe Photoshop (Beginner-Intermediate skill level). Basic training will be provided
  • Understanding of data of relevant digital KPIs via a strong analytical mindset
  • A track record of delivering results in complex, multi-stakeholder and fluid environments
  • Ability to juggle multiple priorities while ensuring flawless execution.
  • This role’s scope encompasses all US brands, products, and a short list of eComm customers – building relationships will be critical with the internal/external stakeholders.
  • Personal passion and unquestioned belief in the core need to transform strategy and presence in this growing channel to ensure that we take the appropriate risks and decisions to make significant progress.

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