Search Engine Optimization Executive

2 weeks ago

uttar pradesh, India ZenoCloud Full time

About ReraTrackerReraTracker is a platform that helps home-buyers and investors verify RERA registrations, monitor project progress, check builder credentials, access documents and track complaints/state compliance across India. We’re hiring an SEO Specialist to grow organic visibility, improve on-site relevance and manage off-page authority.Role summaryHands-on SEO Specialist responsible for Audit, on-page & off-page optimisation, link building, content optimisation, traffic analysis and monthly reporting. You will recommend and document technical changes for the development team, run outreach campaigns, and own keyword / ranking performance reporting.Key responsibilitiesPerform day-to-day SEO tasks across Analytical, Technical, On-Page and Off-Page areas.Execute link-building and outreach campaigns (guest posts, Forum, resource links, PR etc).Monitor organic traffic, rankings and user behaviour using GA4, Search Console and SEO tools.Produce clear, presentable ranking and performance reports on a regular cadence.Track and manage online reviews / reputation and local listings where applicable.Write and edit SEO content / briefs and optimise existing content for target keywords.Recommend technical fixes to developers with clear reproduction steps and acceptance criteria; validate fixes on staging/production.Create and optimise meta tags, headings, alt tags, XML sitemaps and internal linking.Stay up to date with Google algorithm changes and industry best practices.Optimize for AEO and GEORequired skills & experience3–4 years hands-on SEO experience (on-page, off-page & technical).Strong experience in link building and outreach.Proven SEO writing and content optimisation skills.Good working knowledge of HTML / basic web technologies.Expert use of Google Analytics (GA4) and Google Search Console.Familiarity with Webmaster Tools.Experience with SEO tools (Ahrefs / Semrush).Comfortable with ranking/reporting tools and building presentable SEO reports.Excellent organisation, project management and problem-solving skills.Strong written & verbal English communication.

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