Transformative Marketing Expert

4 days ago

nashik, India beBeeAutomation Full time

Marketing Automation SpecialistSAP Emarsys Marketing Automation Specialist is a critical role in our organization. The position requires an individual with strong technical skills and experience in marketing automation, segmentation, personalization, and omnichannel orchestration.The ideal candidate will have hands-on experience with SAP Customer Data Cloud (CDC) and SAP Customer Data Platform (CDP), as well as practical experience with SAP Emarsys for marketing automation.Required Skills and Qualifications:Strong hands-on experience with SAP Customer Data Cloud (CDC) and SAP Customer Data Platform (CDP).Practical experience with SAP Emarsys for marketing automation, segmentation, personalization, and omnichannel orchestration.Proven experience developing and maintaining systems across D2C and D2B channels using SAP CDx and Emarsys tools.Proficiency in JavaScript, SAP BTP, Node.js, or related technologies.Strong knowledge of RESTful APIs, OAuth, SAML, and other authentication/authorization mechanisms.Experience in debugging and troubleshooting system integrations and performance bottlenecks.Understanding of customer data architecture, privacy, consent management, and preference centre configurations.Familiarity with Agile/Scrum methodologies.Excellent verbal and written communication skills; ability to work in cross-functional, geographically distributed teams.Preferred Qualifications:SAP CDC and/or SAP Emarsys certifications.Experience with SAP Commerce Cloud or other SAP CX solutions.Experience with cloud platforms such as SAP BTP, AWS, or Azure.Experience working in a global, distributed team setup.Exposure to use cases involving product recommendations, behavioural triggers, and real-time personalization via Emarsys.This role offers the opportunity to work on complex marketing automation projects, collaborate with cross-functional teams, and develop expertise in SAP Emarsys and related technologies.As a Marketing Automation Specialist, you will play a crucial role in driving business growth and customer engagement through innovative marketing strategies.

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