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Performance Marketing Manager
2 months ago
About AiSensy
We at AiSensy, are building end-to-end WhatsApp based Marketing, and Engagement Platform for Enterprises & growing SMBs.
AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.
- Enabling 50,000+ Businesses with WhatsApp Engagement & Marketing
- 2bn+ WhatsApp Messages done between Businesses and Users via AiSensy
- Working with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah & more
- High Impact as Businesses drive 25-60% Revenues using AiSensy Platform
- Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors
Key Responsibilities:
- Paid Campaign Strategy: Develop and execute a comprehensive paid marketing strategy across channels (Google, Facebook, LinkedIn, etc.) to drive traffic, leads, and conversions.
- Campaign Management: Manage day-to-day operations of performance marketing campaigns including ad creation, audience targeting, budget allocation, and bid optimization.
- Data-Driven Optimization: Use data and analytics to optimize campaigns for maximum performance, ensuring cost efficiency and high ROI.
- Conversion Tracking & Analytics: Set up and maintain conversion tracking using tools such as Google Analytics, Google Tag Manager, and Facebook Pixel. Track performance metrics such as CTR, CPC, CPA, and ROI.
- A/B Testing: Design and execute A/B tests for ad creatives, copy, landing pages, and targeting to continually improve campaign performance.
- Budget Management: Allocate and manage performance marketing budgets effectively, ensuring resources are used efficiently to achieve growth targets.
- Audience Targeting: Continuously refine audience targeting and segmentation to ensure the right message reaches the right audience, improving lead quality and conversion rates.
- Cross-Channel Coordination: Work closely with other marketing teams (content, SEO, email) to ensure cohesive cross-channel strategies that drive traffic and conversions.
- Reporting & Insights: Create detailed performance reports on a weekly, monthly, and quarterly basis to provide insights and recommendations for continuous improvement.
- Stay Updated: Keep up with the latest trends, updates, and changes in paid marketing platforms and tools to maintain an edge in digital marketing strategies.
Skills & Qualifications:
- Experience: 4+ years of experience in performance marketing, managing paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, and others, ideally in a B2B SaaS environment.
- Technical Skills: Strong hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and other performance marketing tools.
- Data-Driven Approach: Proficiency in analyzing campaign data and making data-driven decisions to optimize performance and achieve business goals.
- A/B Testing Expertise: Experience with A/B testing tools and methodologies to refine ads, landing pages, and audience segments.
- Budget Management: Proven ability to effectively manage and allocate budgets across channels for maximum return on investment.
- Creative Optimization: Understanding of how ad copy, creatives, and landing pages influence campaign performance, with experience in optimizing these elements for better results.
- Communication Skills: Excellent verbal and written communication skills to collaborate with internal teams and present performance insights to stakeholders.
- Agility: Ability to adapt quickly to changes in the digital marketing landscape and experiment with new channels and strategies to achieve business objectives.
