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Digital Marketing Leader

2 weeks ago

alwar, India beBeeSspecialist Full time

Senior PPC/Media Buying Specialist Job DescriptionWe are seeking a high-performing Senior PPC/Media Buying Specialist to lead our paid acquisition strategy. This is a critical role focused on maximizing ROI and scaling user acquisition for our B2B SaaS platform.Position Details:Position: Senior PPC/Media Buying SpecialistLocation: Remote/HybridType: Full-TimeJob Responsibilities:Strategy, Execution & OptimizationOwn the full lifecycle of all paid media campaigns across key platforms including Google Ads (Search, Display, YouTube), Meta Ads, and Campaign Manager, with a focus on B2B lead generation.Develop and execute advanced full-funnel PPC strategies tailored specifically for a SaaS product (including brand, competitor, high-intent, and retargeting campaigns), emphasizing conversions that lead to high Customer Lifetime Value (LTV).Rigorously manage and optimize budgets, performing daily and real-time bid adjustments and budget reallocation to ensure maximum Return on Ad Spend (ROAS) and efficient Cost Per Acquisition (CPA).Tracking, Analysis & ReportingLead the implementation and management of advanced tracking and attribution systems (including Conversion API, Google Tag Manager, and UTM tagging) to ensure accurate multi-touch attribution from ad click to trial sign-up and pipeline creation.Conduct deep performance analysis using Google Analytics and other specialized analytics tools to generate clear, actionable insights and forecasts for stakeholders.Provide regular, detailed reports on campaign performance, budget pacing, and future spend recommendations, tying campaign success directly to business outcomes (MRR/ARR).RequirementsSaaS Sector Experience is Mandatory: 5+ years of hands-on experience running and scaling PPC campaigns, with a minimum of 2 years dedicated to a B2B or Enterprise SaaS product.Platform Mastery: Expert-level proficiency in managing large-scale campaigns across Google Ads and Meta Ads Manager is required.Technical Skills: Strong understanding of conversion tracking implementation, audience segmentation, bidding algorithms, and the sales cycle complexity unique to SaaS.Analytical Prowess: Must be highly analytical with advanced proficiency in MS Excel/Google Sheets for data manipulation and pivot table creation.