Financial Content Strategist

2 days ago

mangalore, India beBeeContent Full time

We're seeking a seasoned content strategist to join our team.About the RoleOur ideal candidate is an expert in financial and insurance content creation, data interpretation, and AI-assisted writing. They will work closely with product, marketing, and research teams to produce engaging, informative, and compliant content that resonates with our audience.Key ResponsibilitiesFinancial & Insurance Content Creation: Develop compelling long-form and short-form content for insurance products, including life, health, general, motor, term, ULIPs, etc.Create research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.BREAK DOWN COMPLEX POLICY FEATURES INTO HUMAN-FRIENDLY CONTENT.Data Interpretation & Insight Writing: Analyze datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility.Create data-driven storytelling with statistical clarity.Ai-Assisted Writing + Humanisation: Use ai tools to generate structured drafts, outlines, or research summaries.LEARN AND FOLLOW THE ORGANISATION'S INTERNAL AI-WRITING WORKFLOW.Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice.Maintain compliance, factual correctness, and ensure content feels expert-led, not AI-written.Content Strategy & Structuring: Create SEO-optimised content structures for insurance keywords.Build content templates, guidelines, and predictable narrative flows.Ensure clarity hierarchy: hook → insight → explanation → data → CTA.Maintain consistent formatting across all financial content.Compliance & Accuracy: Align all content with IRDAI guidelines, internal compliance checks, and legal requirements.Ensure every claim, benefit, and feature is factually validated.Cross-Functional Collaboration: Coordinate with insurance product teams, underwriting, claims, marketing, and analytics.Understand product briefs deeply before writing.Assist in scriptwriting for videos, brochures, emailers, and sales collateral.Required Skills and QualificationsStrong command over financial and insurance concepts.Exceptional writing, editing, and structuring skills.Ability to simplify complex jargon.Strong grasp of consumer psychology and readability.Proficiency in insurance research, market benchmarking, and data interpretation.Ability to convert data into comparative tables, matrices, and figures.Understanding of SEO for financial content.Ability to break down regulatory updates clearly.Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.).Ability to refine and humanise AI-generated drafts.Fast learner of internal content workflows and writing SOPs.Detail-oriented.Deadline-driven.Strong communication and briefing skills.Ability to manage multiple content streams.Structured thinking and problem-solving approach.Preferred Experience3–5+ years in insurance, fintech, BFSI, wealth management, or related industries.Experience creating data-backed financial explainers.Familiarity with IRDAI guidelines and insurance documentation.Experience with content for web, social, performance marketing, and sales enablement.

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