Senior Performance Digital Marketing Specialist

4 days ago

Aurangābad, India beBeeDigital Full time

Performance Marketer RoleThis is a senior-level position responsible for creating and optimizing PPC campaigns across multiple digital channels.Campaign Development:Develop diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads across multiple digital channels. Prepare campaign plans aligned with business objectives. Collaborate with strategy and creative teams to ensure campaign messaging, structure, and targeting align with performance goals.Campaign Enhancement:Oversee and enhance existing PPC campaigns to improve performance, ROI, and efficiency. Conduct A/B testing for audience segments, creatives, and landing pages. Analyze trends and make data-driven decisions to optimize campaign effectiveness.Ecommerce Strategy Execution:Implement paid media strategies tailored to D2C and e-commerce objectives. Allocate budgets effectively across funnel stages based on priorities and profitability. Leverage catalog segmentation and Dynamic Product Ads strategically for personalized remarketing.Ad Content Creation:Write and proof engaging ad copy aligned with brand tone and platform requirements. Coordinate with design teams to ensure creatives are optimized for CTR and conversion.Data Analysis and Reporting:Produce detailed reports on campaign performance with actionable insights. Analyze performance across Google Ads, Meta Ads, and other platforms to identify opportunities. Platform Proficiency: Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Klaviyo, Shopify, and pixel/event tracking. Analytics and Reporting Tools: Proficiency in Google Analytics (GA4) for performance tracking. Strong ability to interpret data and derive scalable growth insights. Data Manipulation and Excel/Sheets: Advanced working knowledge of Google Sheets / Excel for data cleaning, pivot tables, and visualization. Ability to link backend performance data (AOV, CAC, ROAS) with campaign-level data. Attribution Analysis Compare first-click, last-click, and DDA data to understand channel overlap and conversion contribution. Use UTM-based tracking, Shopify, and GA4 event-level data to validate ad performance and ROI accuracy.

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