Head of Product Marketing

2 days ago

mumbai, India Netcore Cloud Full time

Head - Product Marketing

Mumbai, India | Marketing Team | Full-time


Job Description

As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This includes Defining the Vision - develop product positioning, messaging and value propositions that differentiate solutions in the marketplace. Making an enterprise SaaS product successful in the market in collaboration with product, marketing, sales & CSM teams.


Key Responsibilities

● Build long-term strategies for the product positioning by leveraging global customer reach across all channels.

● Provide inputs and build strategies for product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.

● Define team's strategy, budget, hiring and OKR's to build and measure team results.

● Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly

● Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for product offerings

● Define and execute the Product marketing strategy in partnership with Sales, Public Relations, and global teams to ensure alignment of common goals

● Forecast monthly and quarterly pipeline goals for inbound and outbound sales engines

● Analyze and report on marketing campaigns' effectiveness, identifying areas for improvement and optimization

● Build and own product adoption and user engagement strategies

● Undertaking Competitive/Market Intelligence studies for competitor comparison, product positioning, content strategy, brand image, product roadmap and industry reports.

● Undertaking brand strategy and communication exercises, consumer behavior studies to understand product usage, uncover industry use cases, product industry fitment, user feedback, NPS, ICP/buyer persona and UX/UI studies.


Preferred Qualifications

● 18+ years of experience in core product marketing across GTM, Sales Enablement, Evangelism, Product Adoption and Customer Marketing

● MarTech Experience is a Plus

● Team Handling experience of 5+ years in B2B SaaS function

● 5+ years of experience of working in SaaS (software as a service) industry

● Ability to influence teams at the business unit level

● Expertise with Product Company and Consumer Based customers

● Should have represented the company at conferences, podcasts or other large scale activations.


Why Netcore?

Being first is in our nature. Netcore Cloud is the first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for businesses of all sizes.


Headquartered in Mumbai, we have our global footprint in 20+ countries worldwide across Americas, EU and SEA.


Our Customer Engagement and Experience platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine. We currently work with 5000+ enterprise brands across 20 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience (CEE) platform.


What’s in it for you?

• Immense growth, continuous learning and connecting with the top-notch brands • Work with some of the most innovative brains.

• Medium to adopt to latest SaaS tools and work with agencies in the US.

• Opportunity to explore your entrepreneurial mindset.

• Open culture where your creative bug gets activated.

• Gateway to build your own network amongst CMO’s, CPO’s & Founders across globe.


Additional Information:

Netcore is certified as a Great Place to Work for five consecutive years and only reinforces Netcore’s principle of being a people-centric company – where you will not be just an employee but a family member of the organization. A career at Netcore is more than just a job — it’s an opportunity to shape the future.


If this sounds like a company you would like to be a part of, and a role you would thrive in to create impact, apply now

  • Head of Product Marketing

    1 week ago

    mumbai, India Netcore Cloud Full time

    Head - Product MarketingMumbai, India | Marketing Team | Full-timeJob DescriptionAs a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This...

  • Head of Product Marketing

    1 week ago

    Mumbai, India Netcore Cloud Full time

    Head - Product Marketing Mumbai, India | Marketing Team | Full-timeJob Description As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This...

  • Head of Product Marketing

    1 week ago

    Mumbai, India Netcore Cloud Full time

    Head - Product Marketing Mumbai, India | Marketing Team | Full-time Job Description As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This...

  • Head of Product Marketing

    1 week ago

    Mumbai, India Netcore Cloud Full time

    Head - Product Marketing Mumbai, India | Marketing Team | Full-timeJob Description As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This...

  • Head of Product Marketing

    2 days ago

    mumbai, India Netcore Cloud Full time

    Head - Product Marketing Mumbai, India | Marketing Team | Full-time Job Description As a Product Marketing leader at Netcore, you will directly lead a talented product marketing team and cross-functional teams to develop differentiated product positioning, launch the products, increase product adoption, awareness and customer satisfaction globally. This...

  • Head of Human Resources

    3 weeks ago

    mumbai, India Alchemist Marketing & Talent Solutions Full time

    Company DescriptionAlchemist Marketing & Talent Solutions is one of the largest Indian independent communications agencies based in Mumbai, Gurugram, Pune and Bengaluru. With a focus on offering integrated communication solutions, we have built a strong reputation in providing turnkey communication strategies to clients across various categories. Our...

  • Head of Marketing

    1 hour ago

    Mumbai, India Apparel Group India Pvt. Ltd. Full time

    About the Role: We are looking for an experienced and strategic Head of Marketing to lead both our offline and online marketing efforts for our growing retail brand. As the Head of Marketing, you will play a pivotal role in building brand awareness, driving customer engagement, and increasing sales across all channels. You will oversee a team of marketing...

  • Head of Sales and Marketing

    1 day ago

    mumbai, India TRADEOMATIC ® Full time

    Company Description We are Tradeomatic Limited; a company based in Hong Kong that specializes in supplying a whole set of B2B solutions in personal hygiene products and raw materials. We are seeking a qualified Head of Sales - Mumbai for our Indian company TRADEOMATIC ENTERPRISE (INDIA) PRIVATE LIMITED to keep our revenue engine running for our in-house...

  • Marketing Manager

    5 months ago

    Mumbai, India Stridea Head Full time

    We’re looking for a flexible and versatile Marketing Manager who will be responsible for the growth of our inbound sales channels.ResponsibilitiesResearch and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.Seek out the appropriate...

  • Marketing Manager

    2 days ago

    mumbai, India Stridea Head Full time

    We’re looking for a flexible and versatile Marketing Manager who will be responsible for the growth of our inbound sales channels.ResponsibilitiesResearch and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.Seek out the appropriate...

  • Marketing Manager

    5 months ago

    mumbai, India Stridea Head Full time

    We’re looking for a flexible and versatile Marketing Manager who will be responsible for the growth of our inbound sales channels. Responsibilities Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets. Seek out the...

  • Head of Sales and Marketing

    5 days ago

    mumbai, India TRADEOMATIC ® Full time

    Company DescriptionWe are Tradeomatic Limited; a company based in Hong Kong that specializes in supplying a whole set of B2B solutions in personal hygiene products and raw materials. We are seeking a qualified Head of Sales - Mumbai for our Indian company TRADEOMATIC ENTERPRISE (INDIA) PRIVATE LIMITED to keep our revenue engine running for our in-house...

  • Head of Sales and Marketing

    5 days ago

    Mumbai, India TRADEOMATIC ® Full time

    Company DescriptionWe are Tradeomatic Limited; a company based in Hong Kong that specializes in supplying a whole set of B2B solutions in personal hygiene products and raw materials. We are seeking a qualified Head of Sales - Mumbai for our Indian company TRADEOMATIC ENTERPRISE (INDIA) PRIVATE LIMITED to keep our revenue engine running for our in-house...

  • Toothsi - Business Head - Consumer Product

    2 days ago

    Mumbai, India Toothsi Full time

    Product Business Head Consumer Summary:- The Product Business Head will take full ownership of the product line, managing its entire lifecycle from concept to market launch and scaling. - The ideal candidate will be responsible for not only product development but also P&L management, driving revenue, and ensuring the product's success in the market. -...

  • Head of Human Resources

    2 weeks ago

    Mumbai, India Alchemist Marketing & Talent Solutions Full time

    Company Description Alchemist Marketing & Talent Solutions is one of the largest Indian independent communications agencies based in Mumbai, Gurugram, Pune and Bengaluru. With a focus on offering integrated communication solutions, we have built a strong reputation in providing turnkey communication strategies to clients across various categories. Our...

  • Head of Human Resources

    3 weeks ago

    Mumbai, India Alchemist Marketing & Talent Solutions Full time

    Company Description Alchemist Marketing & Talent Solutions is one of the largest Indian independent communications agencies based in Mumbai, Gurugram, Pune and Bengaluru. With a focus on offering integrated communication solutions, we have built a strong reputation in providing turnkey communication strategies to clients across various categories. Our...

  • Uniform Junction

    4 weeks ago

    Mumbai, India MAF Technologies Pvt Ltd. Full time

    Job Summary:As the Business Head - Product, you will be responsible for overseeing the product lifecycle from conception to launch, driving product strategy, and ensuring that our offerings meet the needs of our users and the market. This leadership role demands a seasoned professional with over 12 years of experience in product management, a strong...

  • Product Marketing

    5 months ago

    Mumbai, Maharashtra, India Kotak Securities Full time

    Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency - Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled - Develop communication through...

  • Head of Marketing

    4 months ago

    Mumbai, India Straumann Full time

     Job Description: Main Purpose of the RoleThe Head of Marketing is responsible for driving the market access and implementation of marketing programs to build sustainable business growth and for driving topline business growth of Straumann in South Asia. The Head of Marketing is responsible for driving topline business growth of Straumann Dental Implant...

  • Head of Sales and Marketing

    2 days ago

    mumbai, India TRADEOMATIC ® Full time

    Company Description We are Tradeomatic Limited; a company based in Hong Kong that specializes in supplying a whole set of B2B solutions in personal hygiene products and raw materials. We are seeking a qualified Head of Sales - Mumbai for our Indian company TRADEOMATIC ENTERPRISE (INDIA) PRIVATE LIMITED to keep our revenue engine running for our in-house...