Digital Search Strategist

7 days ago

hyderabad, India beBeePrecision Full time

Search Marketing SpecialistElevate brand visibility with precision paid search strategies.About the Role:We're seeking a Search Marketing Specialist who can build and refine paid search campaigns to drive business results. This role requires strategic control of search ecosystems, continuous improvement based on performance data, and a sustainable, scalable ads structure aligned with brand goals.Key Responsibilities:Strategic management of search marketing channelsContinuous refinement of search strategies based on behavioral and performance dataMaintenance of a logical and efficient search structureCampaign Architecture:Designing structured campaigns with clear thematic relevanceMaintaining keyword groupings, match types, and bidding modelsAdapting search structure as markets shift and competition evolvesPerformance Optimization:Optimizing bids, placements, ad copy, and landing page alignmentIdentifying inefficiencies early and taking corrective actionEvaluating audience signals and applying precision targetingAnalytical Insights:Interpreting search data, cost patterns, and conversion behaviorRecommending direction based on evidence, not intuitionPresenting findings in a concise, business-friendly formatCollaboration & Integration:Coordinating with creative, content, analytics, and brand teamsEnsuring messaging across campaigns remains consistent with the brand's identityAligning search strategy with broader marketing priorities

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