MarTech Specialist

Job OpportunityWe are seeking a skilled MarTech specialist to join our team.The selected candidate will be responsible for managing and optimizing Adobe stack to deliver personalized journeys and actionable insights.They will work closely with global stakeholders/clients, collaborating with marketing, analytics, and engineering teams to design, execute, and optimize customer experiences.Key Responsibilities:Manage, configure, and optimize Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe TargetPartner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goalsBuild and maintain tagging strategies, data layers, and implementation of best practicesAnalyze customer data to generate actionable insights for campaign targeting, personalization, and engagementSupport and optimize A/B and multivariate testing strategies with Adobe TargetTroubleshoot and resolve technical and data issues in the MarTech stackStay updated on industry trends, Adobe product updates, and best practicesProvide training, documentation, and knowledge-sharing across internal teamsAbout the Role:This role is ideal for an experienced professional looking to advance their career in digital marketing and technologyThe successful candidate will have a strong background in Adobe Marketing Cloud and experience working with cross-functional teamsRequirements:Bachelor's degree in Marketing, Computer Science, or related fieldMinimum 5 years of experience in digital marketing and technologyExpert-level knowledge of Adobe Marketing Cloud, including Analytics, Target, and CampaignStrong analytical and problem-solving skillsExcellent communication and project management skills