Associate Production Merchandising

2 days ago

gurgaon, India Majid Al Futtaim Full time

Business Introduction
Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 48,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Everyday.

Role Purpose:
The Associate Manager - Production oversees the Carrefour UAE online platform, including the website and application. This role is responsible for developing, editing, and maintaining all data and content across the platform. Key duties include creating and managing campaign pages, product listing pages, product badges, and vouchers. The Associate Manager ensures that promotional and informational content is effectively presented and published, optimizing the online customer experience.

Role Details – Key Responsibilities and Accountabilities:

Content Maintenance & Optimization:
Implement, and optimize online content and campaigns for the Carrefour UAE website and application using the CMS platform
Design & manage campaign pages, product listing pages, & digital leaflets in line with plans
Curate and refine content to improve the discovery experience for online shoppers
Ensure timely updates and relevance of content across category pages and the Home Pages
Oversee the management of product badges, vouchers, and all promotional content
Campaign Execution & Analysis:
Monitor and analyze campaign performance, resolving issues related to banner naming and landing page accuracy
Track progress and metrics to ensure alignment with campaign goals and optimization of Banner CTRs and CTTs
Collaborate with the Analytics team to leverage data and insights for optimizing campaigns and reporting results
Support in analyzing category trends and performance to inform campaign strategies and seasonal promotions
Cross-Functional Collaboration:
Partner with the Corporate Onsite Marketing team to implement central campaigns and optimize product features
Work closely with Content and Creative teams to develop and execute promotional campaigns
Coordinate with commercial teams to support market-specific promotions
Performance & Goals:
Strive to meet or exceed targets for Order, AOV, GMV, Home Page Conversion Rate, Banner CTR, and Banner CTT
Focus on driving orders and improving the overall effectiveness of banners and promotions
Operational Flexibility:
Be flexible with work timings as needed to manage and refresh campaigns according to the marketing calendar
Consumer Behavior Insight:
Analyze online versus offline shopping behaviors to enhance the online shopping experience and drive commercial impact
Tailor content and communication strategies based on various target audience segments

Measured by KPIs against the targets (On-Time execution)
Functional/Technical Competencies
Expertise in managing online content and campaigns for websites and applications
Experience with CMS platforms and basic knowledge of HTML
Excellent problem-solving abilities and high attention to detail
Effective communicator with strong interpersonal skills for engaging various stakeholders
Ability to work autonomously with a curious and open mindset, ready to explore diverse topics
Team player with a high degree of self-motivation, capable of thriving in a fast-paced culture
Pluses:
Analytical skills with the ability to extract insights from data sets using tools like Google Analytics and Tableau.
Proficiency in Adobe Photoshop, HTML, and Microsoft Office Suite, including MS Excel

Qualification, Experience & Skills:
Minimum Qualifications/education
Bachelor’s degree in marketing, engineering, business administration, or a related field
Minimum experience
3-5 years of experience in website content creation and management
3-5 years of experience with CMS platforms and HTML
Experience in the retail industry is a plus

Skills
Proficiency in Microsoft Excel, Tableau, Google Analytics for data analysis and reporting
Familiarity with JIRA and Asana is advantageous
Experience with CMS platforms and basic knowledge of HTML
Proven expertise in developing online content and campaigns for websites and applications
Proficiency in Adobe Photoshop, HTML, and Microsoft Office Suite, including MS Excel is a plus
Preferred Languages
English (Full professional proficiency)

Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.
Definition of Success

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