Senior Digital Marketing Strategist

4 days ago

meerut, India beBeeDigital Full time

About the RoleOverseeing Google Ads campaigns entails a multifaceted approach, encompassing the creation and optimization of ad campaigns and paid search landing pages. This involves analyzing and optimizing ad campaigns to enhance return on investment (ROI), leveraging Google Ads to drive various online marketing initiatives, and scrutinizing pay-per-click (PPC) campaigns to elevate ROI. Additionally, managing and optimizing display campaigns across multiple devices is crucial for maximizing online visibility.ResponsibilitiesCreate and optimize ad campaigns and paid search landing pagesAnalyze and optimize ad campaigns to increase return on investment (ROI)Use Google Ads to drive a variety of online marketing campaignsAnalyze and optimize pay-per-click (PPC) campaigns to increase ROIManage and optimize display campaigns across multiple devicesDevelop PPC strategies to increase online visibilityTo excel in this role, strong organizational skills, multitasking abilities, analytical prowess, and effective communication skills are essential. Comfortable working in a fast-paced environment with concurrent tasks and deadlines, possessing related credible certification is advantageous.

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