Advertising Strategy Manager

1 week ago

bareilly, India beBeeProgrammatic Full time

Programmatic Advertising SpecialistWe're seeking an experienced Programmatic Advertising Specialist to oversee our automated media buying strategies across various platforms.Main ResponsibilitiesThis key role involves driving the technical and strategic direction behind programmatic systems, ensuring they operate efficiently and deliver meaningful returns. You will be responsible for guiding targeting logic, bidding approaches, data utilisation, and platform execution.Familiarity with major Demand-Side Platforms (DSPs)Understanding of programmatic supply paths, inventory types, and data layersAbility to analyse patterns and optimise towards performance goalsConfidence working independently in a remote modelEffective communication skills suitable for agency/client environmentsBonus: hands-on programmatic experience within agencies or performance-driven teamsThe ideal candidate will have excellent analytical and problem-solving skills, as well as the ability to work effectively in a fast-paced environment. If you are a detail-oriented professional with a passion for programmatic advertising, we encourage you to apply.

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