Search Engine Optimization Specialist

1 week ago


delhi, India HopeQure.com Full time
Job Description
Are you a web-savvy marketer with Search Engine Optimization (SEO) expertise and a passion for a long-term strategy for data-driven results? If Yes, you might just be the right candidate for HopeQure.
You are supposed to boost online sales and brand awareness by increasing website traffic and “optimizing” website for consumers to rank as leaders in the industry.
You must know keyword planning, link building, optimizing for mobile, and proper web page tagging and provide substantial, relevant, and engaging content for users. Analyze the website traffic data, spot opportunities for growth, and develop a content-rich marketing campaign to draw the target audience to that site.
You should have a solid knowledge of content marketing principles, content management systems, and web analytics tools.
Your Duties and Responsibilities
Develop long- and short-term SEO strategies
Research and report relevant search engine keywords and trends
Develop off-page optimization initiatives, such as link-building
Collaborate with creative and marketing teams to produce engaging, relevant content
Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists
Track key performance indicators (KPIs), report rankings, and recommend tactics to optimize further
Stay on top of SEO best practices and marketing trends
Education and Background
This position requires at least a bachelor’s degree in digital marketing or advertising, engineering, business, or a related field.
Skills and Competencies
Strong experience with HTML/CSS
Knowledge of Leading SEO tools, including Semrush, Ahref, GT Matrix, Web, dev, Google Search Consol etc..
Expertise in current SEO best practices
Knowledge in using content management systems (CMS) to optimize websites
Familiarity with requisite web analytics tools and reporting tools
Working knowledge of SEO copywriting and UI design skills
Solid background in strategy for traditional and digital media channels
Strong leadership and organizational skills
Analytical, results-driven mindset
Solid writing and communication skills
It is expected that before scheduling the interview you would study the existing website of and come prepared to discuss areas that need your immediate attention.
Candidates based in Noida with an expected CTC of Rs 30K to Rs 50K per month will be given preference.

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